Google’s First Layoffs: 300 To Go From DoubleClick

Google to Lay Off About 300 at DoubleClick from the New York Times reports that Google will be firing about 300 employees at DoubleClick. The layoffs will cut down the American division of the company by 25 percent (DoubleClick currently employs about 1,200 people). Google has not yet confirmed these layoffs. In very related news, […]

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Google to Lay Off About 300 at DoubleClick from the New York Times reports that Google will be firing about 300 employees at DoubleClick. The layoffs will cut down the American division of the company by 25 percent (DoubleClick currently employs about 1,200 people).

Google has not yet confirmed these layoffs. In very related news, Danny just posted Google is selling off Performics, which is a division of DoubleClick. The 300 additional layoffs seem to be in addition to the Performics announcement.


The New York Times did receive a statement from Google:

Since our acquisition of DoubleClick closed on March 11, we have been working to match and align DoubleClick employees in the U.S. with our organizational plan for the business. As with many mergers, this review has resulted in a reduction in headcount at the acquired company.


About the author

Barry Schwartz
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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