Google’s Legal Woes Not Impacting Brand: Survey

Google has had its share of negative press coverage over the past year. And one of the questions that reporters always ask is: how will this scandal or that investigation impact the perception or usage of Google in the market?

In other words, does something like the WiFi privacy scandal in Europe or the antitrust investigation against Google affect “ordinary users”? Does it make them less trusting of Google or tarnish the Google brand in some way?

The answer would appear to be: not at all.

Evidence comes in the form of an international “brand desire” survey of 17,000 people by ad agency M&C Saatchi/Clear. The respondents were drawn from multiple countries, including the UK, Germany, US, Singapore and China.

There are lots of segments that prefer different brands for different reasons. And top brands change by country in the survey results. Globally, however, the top three brands emerging from the survey are:

  1. Apple
  2. Google
  3. BMW

The full report is available on this site.

Previous surveys have shown Google to consistently be one of the world’s leading brands.

Related posts:

Related Topics: Channel: Industry | Google: Business Issues


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide