Google’s Matt Cutts Awarded Patent On Detecting Hidden Text & Hidden Links

matt-cutts-2012A new Google patent was awarded today named Systems and methods for detecting hidden text and hidden links.

The patent was filed on August 25, 2009 by Google’s Matt Cutts and Fritz Schneider. It was awarded today after being in pending status for over 3 years. The abstract reads:

A system detects hidden elements in a document that includes a group of elements. The system may identify each of the elements in the document and create a structural representation of the document. The structural representation may provide an interconnection of the group of elements in the document. The system may also determine whether one or more elements of the group of elements are hidden based at least in part on locations or other attributes or properties of the one or more elements in the structural representation.

Bill Slawski posted on his blog a more human readable explanation of this patent and what it may mean for webmasters and SEOs.

Related Topics: Channel: SEO | Google: Employees | Google: Patents | Google: SEO | Google: Web Search | SEO: Spamming


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • @steveplunkett

    yay! Congrats Matt!

  • Jawad Latif

    He waited 3 years to get this.

  • Michael Smith

    nice info from matt, keep update with these type of info..

  • TerryWall

    Matt gets a patent; meanwhile Google + Local is still a train wreck, as described by Mike Blumenthal…way back on November 29th!

  • Data Driven SEO

    Nerd alert

  • robthespy

    Good for them.

  • deborah638

    If you think Sandra`s story is something,, 5 weaks-ago my auntie easily made $9197 working ninteen hours a week from their apartment and their classmate’s step-sister`s neighbour has done this for nine months and easily made over $9197 part time from a labtop. follow the guidelines available at this link… jump15.comCHECK IT OUT

  • Josh

    That’s not his department ;-). I once heard a Union Member say that.

  • CDCH

    Correct. Their stock is going through the roof due to:

    1. New huge arrows being added to their Adsense Ads in December. Basically, doubling false clicks and their ad revenue, since people think they are nav arrows for slideshows or the next page. If companies are smart they should use different web ads that do not promote false clicks at their cost. Google is breaking their own deception placement rule$ now.

    2. Under Penguin, Google has pushed huge sites to the top of the searches under the guise of creating a better search. This has created huge revenue from these large sites that stuff commercial Google ads on their pages. How stupid do they think we are believing their better SEO claim?

    3. Both Bing and Google are now stealing websites full size images to create huge photo hubs to attract users and scrapers looking to steal full size photos and images. It is only a matter of time till they add their ads to these massive photo libraries, while spitting in the real owners faces.

    These are the reasons Google stock has gone up so fast the last six months. They are selling their good name and once fair search results for the fast buck. Other search sites are now getting a lot of users, since Google no longer outputs quality search results.
    All the above is going to come back to bite Google with lost users and class action lawsuits. Beware of their stock!

  • Lakisha Caudle

    Bryson. I agree that Nancy`s bl0g is cool, on friday I bought Citroën 2CV since I been making $8778 this – five weeks past and-more than, ten-grand last month. it’s by-far the nicest-job I’ve had. I began this three months/ago and pretty much immediately was making minimum $78 per/hr. I follow the details on this straightforward website,, jump15.comCHECK IT OUT

  • Sandeep Pattanaik

    Congrats… Matt

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