Google’s Matt Cutts Explains That Older Sites Won’t Always Keep Their Current Rankings

matt-cutts-old-sitesGoogle’s head of search spam, Matt Cutts, posted a video yesterday answering why some old sites may not have their rankings in Google last forever.

Matt Cutts explained that there are many old sites that are in the range of about 15 years old and while that is a good thing, some of these sites have their original design templates and have not done much to their sites to improve things over the years. They have never redesigned the site, never updated the user interfaces, never added new features for their users, etc. If you want to stay competitive, Matt said you need to take a “fresh” look at your site and keep upgrading, tweaking, improving the site and the user experience.

Otherwise, new sites that have a better user experience, may surpass you, as they should. In short, having an old domain doesn’t mean you will always keep the rankings you have today, tomorrow.

Here is the video:

Related Topics: Channel: SEO | Google: SEO

Sponsored


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide