Google’s Matt Cutts: Guest Blogging Best Done In Moderation

Matt Cutts Video Screen captureIn his latest video, Google’s head of search spam Matt Cutts answers the question, “How can I guest blog without it appearing as if I paid for links?”

According to Cutts, when his team reviews spam reports, there is usually a clear distinction between organic guest blog content and someone who is paying for links.

Cutts identified specific differences between spam and organic guest blogging content, confirming the spam content doesn’t match the subject of the blog itself and will contain keyword rich anchor text.

A true guest blogger, said Cutts, is usually someone who is an expert on the subject matter and doesn’t drop a heavy amount of keywords in their anchor text.

“Guest blogging seems like it’s the fad of the month,” said Cutts, but he says it is best done in moderation. “It shouldn’t be your full-time job.”

He emphasizes that if guest blogging is all you are doing to drive traffic to your site, you’re probably not doing any favors for your site’s reputation.

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About The Author: is Third Door Media's General Assignment Correspondent, and reports on the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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  • http://printfirm.com/ Katherine Tattersfield

    Great. Now people can stop posting all those “guest blogging is dead” articles.

  • http://printfirm.com/ Katherine Tattersfield

    Great. Now people can stop posting all those “guest blogging is dead” articles.

  • joeyoungblood

    Basically he’s saying:

    Guest Blogging:
    Use Authoritative source to guest blog on
    Use Branded anchor text
    Link to yourself no more than once
    Link to other helpful pages

  • http://www.jaankanellis.com incrediblehelp

    LOL, more Google = Obtuse!!!

  • gamingillustrated

    Why on earth would anyone listen to this clown cutts? Getting advise from him on SEO is like going to your girlfriend’s dad and asking him how to get lucky.

  • http://www.uncorkedventures.com wine clubs

    I have to say, as annoying as I often find these videos, this seems pretty reasonable. He’s not even saying you can’t do it on a large scale, just that if you do make sure to use branded anchor text-

  • http://www.farbeyondsearch.com/ Jason Gardose

    Guest blogging is alive, Again!

  • http://www.8womendream.com/ Catherine

    I think this is crazy crap. I am sorry, but it is. Writers should be able to write wherever they want and who gives a crap about the guest posting rules by Google (love you for some things, but for this you are way off base). This is exactly why bloggers need to begin to shift to other sources of traffic and look at the other search engines out there and other companies who embrace them (Twitter, Pinterest, even Facebook) and move away form relying on Google. I will write for anyone who will have me and I am not stopping anytime soon for any reason. It’s our Internet too — it doesn’t just belong to Google.

    Snort.

  • http://expresswriters.com/ Julia McCoy

    I’m sure Matt Cutts would find it well in favor to pitch an Ad Words campaign as being the added alternative to Guest blogging in order to drive traffic to your website. If all you’re doing is Guest blogging to drive traffic to your website (and it’s working) keep Guest blogging!

  • http://expresswriters.com/ Julia McCoy

    Well said Catherine!

  • Sweta Srivastava

    yes Katherine. Guest blogging is never dead. People who say this, are using guest blogging techniques to manipulate their page rank by making do-follow keywords rich anchor text.

  • http://www.outsourcingtypingservices.com/ Snehal Joshi

    There is a trend among major marketing agencies to offer
    guest blogging as a link-building service. In most cases, these blog posts are
    high quality material on high quality blogs, however the actual purpose of
    these content is to get back links for the clients. There authors are good, but
    not necessarily actual experts in a field. This seems to be working very well,
    but it seems like a pretty clear adjustment.

  • Aman Sareen

    Good Stuff !!!

    Topic gives major Alert to Blog owners and i don’t think so , that Guest Bloggers will not easily get author account on high quality blogs

  • John

    Give it another 6 months they will have changed their mind and all sites who have done guest blogging will end up with a penalty for unnatural inbound links going off the history of Google and their constant changing ways without any consideration for the past where it was acceptable or even advised to do it.

  • http://www.nomorepencils.com/ David Bennett

    “…without it appearing as if…”
    “… without it looking like….”

    - speaks for itself.

  • http://topspot-official.blogspot.com/ Daniel Benny Simanjuntak

    Use as much diversity in your link profile as possible. As long as they are niche related and contextual you have nothing to worry bout.

  • Souvik Mallick

    Exact and to the point. you have spoken my mind.

  • pankaj thakur

    Yes now its better way for people to do guest blogging in a better way. no spam

  • http://printfirm.com/ Katherine Tattersfield

    You are totally free to write whatever you want, wherever you want. But if you’re clearly “writing” garbage for the sole purpose of trying to get links, don’t expect to get good results.

  • http://www.8womendream.com/ Catherine

    As someone who runs several top blogs I disagree. Your traffic does not have to come from Google. I’ve seen companies sell more with Pinterest, email marketing and affiliate relationships. Writers should be able to write anywhere and guest blogging is an important part of that equation. The problem with relying too much on Google is the changes that make often throw the baby out with the bathwater, and to be honest search was MUCH better before Panda. Now I find more spam sites than ever before. You could also argue that Google Plus is important to your online tactics as well, but unless your audience is hanging out there (mostly male educated tech geeks) no one cares about your influence there and if Plus never really takes off… then what? Google made search changes that hurt a lot of small online businesses and now I encourage them to diversify and find their real audience outside of relying on Google.

  • http://seo-trends-tricks.blogspot.in/ Abhineet Shukla

    Guest Blogging must not be done with intention to target keywords. It is more of a branding activity.

  • http://printfirm.com/ Katherine Tattersfield

    I’m not sure who you’re responding to because your reply has absolutely nothing to do with my comment.

  • http://toddjir.com/ Todd Jir

    That’s right. Whatever happened to where Search was just a part of our marketing, not the whole thing.

  • Ady Co

    Hmmm…If intentions are not to game the system then listening to Matt Cutts makes sense. Relax, just think of him as the herald who updates us on Google’s algo changes.

  • http://searchsimplicity.com/ Gregory Smith

    Hi guys,

    Glad to see that everyone has came to terms with Google’s guideline’s. Keep on, keeping on guys! No manipulation optimization crap folks…

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