• http://www.jaankanellis.com incrediblehelp

    Remember those hit counter widgets webmasters used to place on their sites? Man did they get a windfall of backlinks before Google “caught” on.

  • daveintheuk

    Matt Cutts adds “widget links” to the list of things Google is incapable of detecting properly (just under Press Release links).

  • http://www.riddsnetwork.in/ Ridds Tanwer

    Yes, sir
    That’s backlinking technique may be a miracle problem or a reason, however Google not passing any website or web pages rank after 25 Jan 2013.

  • atentat


  • Boris Zilberman

    The title of this article should be: “Matt Cutts: I recommend professional SEO’s switch careers. We’re the internet, and there’s no winning.”

  • Colin Guidi

    Let’s just pull down every single external link on the internet and see what Google does. Although they’d probably recommend to nofollow the internal links as well to give us more busy work…

  • http://www.seo-theory.com/ Michael Martinez

    Stop depending on links and do some REAL SEO for a change.

  • Boris Zilberman

    That is such a boastful, meaningless statement. “Real SEO” which relies on what? Social mentions? Content marketing? Niche influencers being engaged off-line and given incentive to post about your brand? Those are ALL links, Michael.

  • Shawn

    it is not far when Matt will say put rel=”no follow” for your whole site, that will show your positive intentions that you don’t care about crawler you are here to serve the people(reminds me of the dark night when the villain says “The People”) and by the way Google does not own any site it scraps sites, now has fewer results in first page among many ads on the top and on the side bar and talks about advertorials lol what is working in organic search Google is killing it, soon google will say still it is seeing thousands of sites on same services its time to clean them up lol it means that if we transform their way in real life then there should be only one hospital along with one ambulance, one fire brigade station with one equipped car, one police station with one patrolling car that should exist in one city as they will be unique which is what user wants unique lol right big G why don’t you recommend this genius solution to US Government lolll not every one is smart so acc to your terms only best can survive so Penalize the 80% population (inc the one’s in hospitals) in the world and the remaining 20% smart ones will be finding ways to Penalize one another lol Master Plan Big by Google 卐 (Should have this sign would be more transparent)

  • http://www.aomservices.com/ Derek Abbring

    Nofollow links are exactly why I don’t use disqus on any site! They refuse to remove the dofollow link from their logo found in the bottom right corner of the widget.

    It even opens their domain in the same window, they couldn’t even provide me the kindness to have it open in a new window. I even used some php and coded all outbound links to nofollow and they have found a way around it by placing the link on their logo using a span class so the link itself doesn’t show up when inspecting the code, it only shows up on the front end when the code is rendered by the browser. I’m not giving them hundreds/thousands of links because they have a easy to install widget.

  • roachdawg

    Noindexing your managed sites will be the next stage in the fight against spam.

  • http://www.kayakonlinemarketing.com/ Randy Milanovic

    Whenever we add a valuable infographic to our currated collection, we include a discussion point and a link back to the original site. We never past supplied code.

  • Dave

    Google should start with it’s own property before teaching others to nofollow their links on widgets. Feedburner mail subscription widget contain a follow link to their site with following – Delivered by FeedBurner. Why in the first case Google property is having a follow link? Is Google going to penalize FeedBurner for link manipulation? If yes, then for how many days this penalty will remain?

  • daveintheuk

    Do you mean “SEO is dead”? :-P

  • http://onreact.us/ Tad Chef

    Google hates hyperlinks. They want their own proprietary Internet called Google+. So that +1’s are the only links supported.

  • treb072410

    Interesting post.. Thanks for sharing!

  • http://www.michaelcropper.co.uk/ Michael Cropper

    This seems like nonsense. Widget links are referencing the original source and creator of the useful tool. If people don’t think this is valuable and shouldn’t link, then it’s quite simple – don’t use the tool.

    TripAdvisors widgets are actually built in a really smart way and if you do nofollow the links, the content doesn’t display properly.
    I am all in favour of keeping followed links within widget, but as with everything I think it is important that you don’t overuse this tactic to promoting your website.

  • Dave

    Michael Lives in a world of THEORY. Just like others Gurus of IM. They have become a Brand Name by talking about REAL SEO in large SEO forums like SMX but never have to deal with the current junk results in Google Search. We must give credit to Matt Cutts also who took part with these big guns and use them as a medium to spread the words about REAL SEO that doesn’t exist anymore.

  • Dave

    Do you think now Google is going to caught it’s FeedBurner because they use Nofollow links in their email subscription widget? Or seobythesea and seo-theory should also get penalized because they are linking to sites with follow links in their right navigations?

  • http://www.seo-theory.com/ Michael Martinez

    “…which relies on what?”

    NOT just links. If you don’t know then stop reading all the crap you have been reading for the past ten years and do some research on what actually goes into SEO. It’s not like the information isn’t out there, easy to find, ready to be found by anyone who is competent with a basic search query.

  • http://www.seo-theory.com/ Michael Martinez

    “Michael Lives in a world of THEORY. ”

    No, Michael lives in a world where he doesn’t suffer Google penalty after Google penalty because he doesn’t buy into all the SEO bullshit that keeps dragging you people down.

    All the THEORY does is explain WHY I don’t suffer penalty after penalty while people who sob through update after update do.

  • Dave

    Ya! I can see your great works that you have done on your blogs with same WP themes and Adsense to monetize them. You should have nofollow to all the links for the shake of REAL SEO. Follow the Theory MR MICHAEL!!!

  • http://www.seo-theory.com/ Michael Martinez

    Hah! You can’t seriously believe the AdSense is there for the money, can you? Geesh, you’re more naive than I thought.

    People kept whining, “Oh, Google penalized my site because I have AdSense running on it.” So I put AdSense on the sites to prove that’s just more whining SEO bullshit.

  • alisha652

    as Tina said I am surprised that some people can make $6229 in four weeks on the computer. have you seen this link w­w­w.K­E­P­2.c­o­m

  • GE

    En mi sitio web elaboramos infografías… y ponemos el código para que los usuarios puedan copiarlo y pegar la infografía en sus sitios o blogs. El código incluye “Cortesía de… (el nombre de mi sitio web) ¿Esto significa que Google me va a penalizar si no pongo el nofollow? No me parece malo hacer referencia al recurso original

  • http://www.michaelmerritt.org/ Michael Merritt

    I don’t understand nofollowing the link on the infographic. What if you have shareable HTML code with a link embedded? Surely a person choosing to share that code is the definition of editorial?

  • http://www.kyleeggleston.com/ Kyle Eggleston

    I no longer listen to what Matt Cutts says. He very rarely serves our best interests, yet that is what he claims.

  • http://www.luxurybranded.com/ Ryan Clark

    Edit the plugin code?

  • Colin Guidi

    too funny

  • Sadiqpunjani

    That’s how Adobe built its domain authority many years back. Granted now Adobe is well-known brand and deserves the the domain authority.

  • http://www.aomservices.com/ Derek Abbring

    I tried, I opened the plugin, downloaded every file and went through each line by line but couldn’t get rid of the “disqus” logo with the dofollow link. I was able to get rid of the 4 other links that it generates just not that one.

  • http://www.nuhomesource.com Mike Pannell (Dallas Realtor)

    In the Real Estate niche Zillow.com and Trulia.com are two of the worst ones.. All these agents dont understand they are driving their traffic to these sites..

  • Durant Imboden

    What’s the big deal? Links in widgets aren’t true citations (many of the people using the widgets don’t even know they’re linking), so why *should* they pass PageRank? Wouldn’t it make more sense for the widget-maker to say, “If you think our widget and site are useful, please consider linking to us?”

    Mind you, it would be nice if Google could simply identify and ignore links in widget code instead of leaving the “nofollow” chore to site owners, such as bloggers, who don’t even know there’s a link hidden in the widget code.

  • http://twitter.com/miksas MikSas

    I have pondered upon this, whenever Matt talks about some “grey” thing (his team have ‘caught’) that he and his team doesn’t want, he makes a video… and later (often sooner) my ex-clients’ backlink profile starts ‘bleeding’…

  • Dave

    I am not naive but not as SMART as you. So don’t relate it to the penalty for Adsense heavy site. I am asking you just nofollow all the links for the sake of REAL SEO and yours SEO Theory. Ah ah! I know you are more stubborn than Barry and waiting for Google to send you a love letter.

    Why you always have to drag Bull **** whenever you get pi***** off!!!!

  • http://www.seo-theory.com/ Michael Martinez

    Now you’re making no sense whatsoever.

  • treb072410

    No, I’m not a spam.. I really had a great time reading the post..

  • http://kayakonlinemarketing.com/ Randy Milanovic


  • http://kayakonlinemarketing.com/ Randy Milanovic

    I believe Feedburner is being discontinued…

  • Dave

    Sense: A faculty by which the body perceives an external stimulus; one of the faculties of sight, smell, hearing, taste, and touch.

    Above requires sight only to make sense out of my statement. Do nofollow for all your links.

    You can also ask SEObyTheSea to nofollow your site wide right menu link. By the way, do you people involved in reciprocal linking. This is a Red Signal. Matt aren’t your algorithm able to judge this reciprocal linking.

    By reading this statement many GURUs of IM will try to fire words on me as I am involving SEO Patent Guru and REAL SEO GURU but I don’t mind this. May be you will look out for my IP through the Admin or whatever, I don’t care.

  • Spook SEO

    Geez… Because TONS of people are abusing, Google becomes strickter and strickter by the day.

  • Sahil Raj

    yeah, it is!

  • Steve

    Just nofollow every link and you might be safe.

    The reason why a link is sometimes placed on a widget is because it gives credit to the widget author.

    This is getting ridiculous.

  • Dave

    feedburner was acquired by Google. Hence, feedburner is discontinued but now its Google’s FeedBurner. Search for Feedburner pls..

  • Ajay Anand

    In my opinion the idea is not to actually go-ahead and use nofollow, but to
    downplay importance of widget back linking strategy as an SEO tactic.

    For example, wikipedia uses nofollow in all outgoing links but its hard
    to believe that Google is not giving any importance here – There will be
    exceptions and the message here is “editorial links are more imp that widget

  • atentat

    if they dont pass pr why do we need to bother with nofollow then?

  • tombianco

    where is the like button

  • http://kayakonlinemarketing.com/ Randy Milanovic

    Hmm. I’ll look it up. THX.

  • http://kayakonlinemarketing.com/ Randy Milanovic

    Hmm. I’ll look it up. THX.

  • http://www.avainfotechseo.com/ Ashish Ahuja

    Soon the whole world would be nofollow