Google’s Matt Cutts Keynote At SES London

A Keynote Conversation with Google’s Matt Cutts from Search Engine Roundtable provides live blogging of Google’s Matt Cutts talking to Search Engine Land executive editor Chris Sherman during the keynote at SES London today. Matt covers:

  • Eloping, a nice Valentine’s Day topic
  • His typical day fighting spam
  • Google search algorithm evolution
  • Debunking myths
  • How SEOs might react to Google’s expanded personalized search results (see here and here for more about those)
  • He calls linkbaiting a "whitehat" SEO tactic
  • How marketers need to consider vertical search more
  • How his time with the NSA doesn’t keep him in black helicopters any longer
  • How his most important nugget for site owners is to make use of tools offered by Google Webmaster Central (which just came out of beta today with over one million users)

Rand Fishkin from SEOmoz also provides some general thoughts about the conference overall in Reporting Live from SES London.

Postscript Barry: Search Engine Watch posted their 2007: A Search Odyssey? Keynote Conversation with Matt Cutts by Andrew Goodman.

Related Topics: Channel: SEO | Google: Employees | Google: SEO

Sponsored


About The Author: is a Founding Editor of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also serves as Chief Content Officer for Third Door Media, which publishes Search Engine Land and produces the SMX: Search Marketing Expo conference series. He has a personal blog called Daggle (and keeps his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.
  • http://mimasm.com Chris Dohman

    Hey, great to see some coverage of SES in London. I wasn’t sure there would be much online to follow this time around. Thanks gang!

  • http://www.topranksearch.com David

    Keep the news coming guys….

    I’m a native Brit and couldn’t make it back this time.

    How is SEO in Limey Land?

    I may be relocating – back – after 12 years in the US

    David

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide