Google’s Matt Cutts Keynote At SES London

Feb 14, 2007 at 7:39am ET by Danny Sullivan

A Keynote Conversation with Google’s Matt Cutts from Search Engine Roundtable provides live blogging of Google’s Matt Cutts talking to Search Engine Land executive editor Chris Sherman during the keynote at SES London today. Matt covers:

Eloping, a nice Valentine’s Day topic
His typical day fighting spam
Google search algorithm evolution
Debunking myths
How SEOs might react to Google’s expanded personalized search results (see here and here for more about those)
He calls linkbaiting a "whitehat" SEO tactic
How marketers need to consider vertical search more
How his time with the NSA doesn’t keep him in black helicopters any longer
How his most important nugget for site owners is to make use of tools offered by Google Webmaster Central (which just came out of beta today with over one million users)

Rand Fishkin from SEOmoz also provides some general thoughts about the conference overall in Reporting Live from SES London.

Postscript Barry: Search Engine Watch posted their 2007: A Search Odyssey? Keynote Conversation with Matt Cutts by Andrew Goodman.

Danny Sullivan is editor-in-chief of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also oversees Search Engine Land’s SMX: Search Marketing Expo conference series, maintains a personal blog called Daggle and can be followed on Twitter here.

See more articles by Danny Sullivan >

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