Google’s Matt Cutts Keynote At SES London

A Keynote Conversation with Google’s Matt Cutts from Search Engine Roundtable provides live blogging of Google’s Matt Cutts talking to Search Engine Land executive editor Chris Sherman during the keynote at SES London today. Matt covers: Eloping, a nice Valentine’s Day topic His typical day fighting spam Google search algorithm evolution Debunking myths How SEOs […]

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A Keynote
Conversation with Google’s Matt Cutts
from Search Engine Roundtable provides
live blogging of Google’s Matt Cutts talking to Search Engine Land executive
editor Chris Sherman during the keynote at
SES London today.
Matt covers:

  • Eloping, a nice Valentine’s Day topic
  • His typical day fighting spam
  • Google search algorithm evolution
  • Debunking myths
  • How SEOs might react to Google’s expanded personalized search results (see
    here and
    here for more
    about those)
  • He calls

    linkbaiting
    a "whitehat" SEO tactic
  • How marketers need to consider vertical search more
  • How his time with the NSA doesn’t keep him in black helicopters any longer
  • How his most important nugget for site owners is to make use of tools
    offered by Google Webmaster
    Central
    (which
    just came out of beta
    today with over one million users)

Rand Fishkin from SEOmoz also provides some general thoughts about the
conference overall in

Reporting Live from SES London
.

Postscript Barry: Search Engine Watch posted their 2007: A Search Odyssey? Keynote Conversation with Matt Cutts by Andrew Goodman.


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


About the author

Danny Sullivan
Contributor
Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land and MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.

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