In a video released today on the Google Webmaster Help YouTube channel, Google’s head of search spam, Matt Cutts said: typically, links that are nofollowed can’t hurt your rankings in Google.
That being said, while most cases are that links that have the nofollow attribute on them will not negatively impact your rankings in Google. Google did add that if you are mass spamming at a huge scale, Google may take manual action on your links to discourage your spamming, despite the links being nofollowed.
Why would Google take action on links that already are not trust by Google? It appears that some spammers don’t care and they need more of a knock to encourage them to stop link spamming.
Here is the video from Matt Cutts:
- Video: Google’s Matt Cutts On Advertorials & Webmaster Guidelines
- Google’s Matt Cutts: I Recommend NoFollowing Links On Widgets
- Google’s Matt Cutts: Websites Using ccTLDs Should Contain Content Relevant To The Specific Country Code
- The Top Five SEO Mistakes According To Google’s Matt Cutts
- Google’s Matt Cutts On SEO Industry Misconceptions: Updates, Revenue Goals & Link Building Obsession
- Google: Guest Blogging For Links? You Better Nofollow Those Links
- Matt Cutts On Penalties Vs. Algorithm Changes, A Disavow-This-Link Tool & More
- Google’s Matt Cutts: Linking 20 Domains Together Likely A “Cross Linking Scheme”