Google’s Matt Cutts On Spamming Cuil, Helping Masses, Debunking Evil Google & More

cat-talkingGoogle’s head of search spam, has decided to publish a bunch of blog posts that were sitting in draft mode on his personal blog. He said his blog needs to cough up a hairball – hence the animated GIF used here.

But, we can learn a few things when Matt Cutts coughs up hairballs. A few of the 16 blog posts he published last night contain some Google insight.

Helping The Masses Versus Individuals

Matt wrote a blog post named email backlog where he explains the rational about responding to individual emails requesting help versus producing videos or posting a blog post that can help hundreds or thousands. Matt explained that when he replies to one email, it helps one person. But when he produces a video, it can help tens of thousands. Matt’s point, if you don’t get a response after you email him, do not be insulted.

Here is a snippet of what Matt wrote:

So now I’m looking at these 150+ emails from outside Google, and I’m pondering about how much time I should spend on email compared to other things. Email is a 1:1 communication, so I could answer 10 emails and help roughly 10 people. Or in the same amount of time, I could comment on a forum, start on a blog post, or plan out another video that could benefit a lot more people. I did a series of about 15 videos last year when my wife was out of town, and the videos have been watched over 300K times and downloaded over 100K times.

Debunking Google Is Evil Press

In a blog post named example debunk post, Matt tackles a German paper calling out Google as being evil for delisting a webmaster’s site. This is a long interview with the webmaster, where it makes Google look like a really evil company. When Matt looked into why the site was delisted, he noticed that someone logged into Webmaster Tools and authorized a removal request.

Here is a snippet:

Except I haven’t told our side of the story. Our side of the story is pretty short: someone from benbit.ch used our automated url removal tool to remove benbit.ch themselves. Now why would someone from benbit.ch remove their own site (multiple times with multiple url patterns over multiple months, I might add), and then lay the blame at Google’s feet? I could speculate, but I genuinely have no idea.

How To Spam Cuil, A Former Google Competitor

Cuil was a search engine that launched years ago to compete against Google – it failed. That being said, Matt Cutts has a blog post named How Cuil generates its categories, where he describes how a spammer might take advantage of the new, now defunct, search engine.

Here is a snippet of what Matt shared:

Most search engineers can get a good feel for the strengths/weaknesses of a new engine within 10-15 queries. And I’d like to think that with another 5-10 queries, I can usually figure out how I’d spam a search engine. It’s my job to protect Google’s index from spam, so naturally I’m intimately familiar with different webspam techniques.

I always find it fun to read Matt’s posts because it does give you a glimpse of his personality, his thoughts on search, webmasters and technology in general. The more you understand the head of Google search spam, maybe the better off you are.

Check out Matt’s blog at mattcutts.com/blog.

Related Topics: Channel: Industry | Google: Other | SEM Industry: General

Sponsored


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide