Sign up for weekly recaps of the ever-changing search marketing landscape.
Google’s Matt Cutts: Once Again, +1s Have No Direct Impact On Rankings
Moz published a story today named Amazing Correlation Between Google +1s and Higher Search Rankings in which Matt Cutts responded to in Hacker News thread saying, “correlation != causation.”
He said that he is looking for the “politest way to debunk the idea that more Google +1s lead to higher Google web rankings.”
Matt then added, he debunked a similar correlation study done by Moz on Facebook likes influencing Google rankings.
In short, Matt says it isn’t surprising content with more likes or +1s have better rankings. Matt explains, “If you make compelling content, people will link to it, like it, share it on Facebook, +1 it, etc.”
“But that doesn’t mean that Google is using those signals in our ranking,” Cutts add. Matt advises, “rather than chasing +1s of content, your time is much better spent making great content.”
- Social Media & Ranking In Search Results
- What Social Signals Do Google & Bing Really Count?
- How Facebook Enables The Google Social “Scraping” It’s Upset About
- Has Facebook Become The Master Key To Unlocking The Web?
- By The Numbers: How Facebook Says Likes & Social Plugins Help Websites
- Bing Ups Ante In Social Search, Adds More Facebook “Likes” To Search Results
- Meet +1: Google’s Answer To The Facebook Like Button
- Introducing: The Periodic Table Of SEO Ranking Factors