Google’s Matt Cutts: Rankings Won’t Drop If Site Goes Down For Short Period Of Time

google-matt-cutts-sitedownGoogle’s head of search spam, Matt Cutts, posted a video explaining the consequences of a site going offline and how that can negatively impact that site’s ranking in the Google’s search results.

In short, a site that temporarily goes offline for a short period of time, such as less than 24 hours, should be fine. But a site that goes offline for an extended period of time, such as 48 hours or more, may see their site delisted from Google’s search results – at least temporarily.

The reason should be obvious to most of you. Why would Google want to send a searcher to a website that isn’t working? Google rather send the searcher to a site that might not be as relevant but at least a searcher can see and read.

Here is the video:

Matt also notes that when a site goes offline, Google will try to send those who are registered with Google Webmaster Tools a notification that there site is offline. These messages normally say something to the effect that GoogleBot is not able to access the site.

These notifications can help you ensure your site is up by informing the webmaster of any down time. Also, Pingdom offers a free website monitoring and alert system to notify you when your site is not accessible.

What about planned downtime for upgrades or site changes? We’ve covered that in our story on How To Blackout Your Site (For SOPA/PIPA) Without Hurting SEO.

Related Topics: Channel: SEO | Google: SEO | Top News


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • Alok Gangrade

    This is site ranking with ip address “″ in second page at “Bulk SMS” keywords with more than 3 month, previously it was ranking on first page of Google. Why I am sharing this because it is down website or nothing on it and I am wondering why this is appearing on Google search result.

  • Spag

    Unless I have intermittent outtages over a 3 day period that co-incide with a Googlebot visits

  • Karl Cardoza

    mine went down a couple of times for no longer then 2 days
    Rankings dropped significantly
    indexing of pages maintained

  • seoservices4smallbusiness

    I had seen one of my site do well more than 48 Hours goes down :)

  • Sonal Saraswat

    Yes, I agree with this post. My website
    went down Couple of times but its ranking remains maintained for 1 month.

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