Google’s Matt Cutts: While Scientific Content Is Great, Clarity & Focusing On The Searcher Is Important

matt-cutts-clarityIn today’s video from Google’s Matt Cutts, Matt answers a question asking if Google prefers ranking content that is more scientific in nature or content that is “easier to read” with greater clarity.

First off, Matt said it was a question that made him think, which implies that there is no exact answer. If you think about it, it depends on the searcher. If you have a more scientific or technical searcher, who may be an expert in the topic you are covering, then writing a more scientific response with detailed technical jargon is probably a good strategy. But probably there would be more volume on the less scientific searches, so writing content that a “6th grader” or non-expert can understand is going to get your more traction.

That being said, Matt recommends, when possible: do both. First explain things to a more novice user and then dig deeper into more of the scientific and technical areas, if that user is interested.

Matt said, “it won’t make that much of a difference in terms of ranking” either way.

Here is the video:

Related Topics: Channel: SEO | Google: SEO | Top News

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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