Google’s Matt Cutts: While Scientific Content Is Great, Clarity & Focusing On The Searcher Is Important

matt-cutts-clarityIn today’s video from Google’s Matt Cutts, Matt answers a question asking if Google prefers ranking content that is more scientific in nature or content that is “easier to read” with greater clarity.

First off, Matt said it was a question that made him think, which implies that there is no exact answer. If you think about it, it depends on the searcher. If you have a more scientific or technical searcher, who may be an expert in the topic you are covering, then writing a more scientific response with detailed technical jargon is probably a good strategy. But probably there would be more volume on the less scientific searches, so writing content that a “6th grader” or non-expert can understand is going to get your more traction.

That being said, Matt recommends, when possible: do both. First explain things to a more novice user and then dig deeper into more of the scientific and technical areas, if that user is interested.

Matt said, “it won’t make that much of a difference in terms of ranking” either way.

Here is the video:

Related Topics: Channel: SEO | Google: SEO | Top News


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide