Google’s Matt Cutts Talks About Redirected Links & Nofollowed Links

Matt Cutts of Google has posted two short videos on the topic of links. One video answers how Google handles links that are 301 redirected and the other video answers how Google handles nofollowed links from authority sources.

Here is Matt’s video on 301 redirects where the question asked is does anchor text carry through all 301 redirects:

His answer, if you don’t want to watch it is. Typically yes, but Google deserves the right to pick which they pass. If all your links are through 301 redirects, then that looks suspicious.

Matt’s second video on nofollowed links answers two questions. The first, does Nofollow tag devalue the Google algorithms? The second, does Google take into account nofollowed links from authority sites, such as Wikipedia? Even thought it is nofollowed?

His answers, if you don’t want to watch the video are:

(Q) Does Nofollow tag devalue the Google algorithms? (A) Matt said the nofollow is used very rarely on the web, relative to all the links on the web. He said it is “miniscule” compared to all the links.

(Q) Does Google take into account nofollowed links from authority sites, such as Wikipedia? Even thought it is nofollowed? (A) Google doesn’t take into account the nofollowed Wikipedia links. But people may find your resource via Wikipedia and link to you without a nofollow from their site, so that might help you.

Matt did add that if a site has a lot of trust, like Wikipedia, does deserve the right to take the nofollow off. But it is up to the site to decide if they want to take off that nofollow tag. Matt goes as far to say that Google would support Wikipedia if they want to put into their policy a way of removing nofollow links from trusted editors and their content.

Plus, Peter Linsley from Google Image Search has a video up at the Google Webmaster Central blog with his presentation from SMX West on Google Images:

Postscript: Matt posted another video today, answering why Google has not yet built a ranking report in Webmaster Tools. The quick answer is that it is a resources thing. Google is constantly improving Webmaster Tools and adding features like the canonical tag element, which they think are more important then simple rank checking. Here is the video answer:

Related Topics: Channel: SEO | Google: SEO | Link Building: General | SEO: General | SEO: Redirects & Moving Sites | SEO: Titles & Descriptions

Sponsored


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.
  • http://www.seoworkers.com Webnauts

    Matt said: “Google deserves the right to pick which they pass. If all your links are through 301 redirects, then that looks suspicious. ”

    So if redirecting the links to an intermediate page that is blocked from search engines with a robots.txt file should not be a problem, or?

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide