• http://andreas.com/ Andreas Ramos

    I thought about this and discussed it with several SEO people. Local business relies on word-of-mouth, referrals, and connections (in contrast, branding is for large companies). So the small business should develop visibility in their community. That means quarterly email newsletter to customers and friends, active participation in community organizations (e.g., Rotary Club, church, school, hiking club, golf, etc.), and so on.

    Digital marketing (SEO Google Adwords, Facebook, etc.) should also be used, but it should be just like the Yellow Pages are used: the business should be findable when someone is specifically searching for the business by the owner’s name (e.g., Russell Hayes in Denver) or the business name (e.g., “Denver Roofer, Inc.”)

    I’ll look more into this.

  • Aki Balogh

    Yes, but to clarify:

    Personalized search uses factors from an individual’s browsing history, etc. to change the order of search results.

    Semantic search deals with keyword relevancy — that is, what is the context and meaning behind keywords, and in what ways are keywords relevant to others.

    This is undoubtedly where search is moving.

  • Jordan Mawby

    I must admit I’m new too understanding bounce rates, any information you can point me too regarding bounce rates?

  • http://localreachlabs.com/ Russell Hayes

    Andreas, all I can say is that it’s good luck getting most small business owners involved in all these extra curricular activities. Most don’t have the time for active participation in community organizations and unless it translates into direct sales they don’t see the benefit and neither do I. Any business that has an indexed site is going to appear #1 on Google when some does a branded search, no optimization required. I want Russell Hayes to show up when some one searches for “denver roofer”. AdWords, Facebook, doesn’t accomplish that for organic results and its paid advertising which is irrelevant to the topic at hand. The point is, Google talks about what they want but what they want doesn’t work for the regular small business owner literally FORCING them to pay for advertising instead. Also quarterly news letters, really? Come on, the average life of a roof for example is 20 years excluding damage due to natural disasters. No one cares to be on some roofers news letter, they don’t even think about their roof unless there’s a problem. Have you ever thought to yourself, hmm I might need a new roof some day. I better get on some roofers news letter. No you haven’t and neither does any one else! lol.

  • http://bloggersideas.com/ Jitendra Vaswani

    Michael sir does bounce rate matters for ranking ?

  • Sumit Kr. Biswas

    Even though such statement … I still believe that having High PR back links can get better result as well ….

  • Gemma Rainey

    Bounce rate is the percentage of visitors who leave after only viewing one page for a few seconds.

    Michael Martinez says his bounce rate is 100%, so although he THOUGHT he was bragging about his Google ranking, he was actually admitting that EVERYONE who visits his site thinks it sucks!

  • Gemma Rainey

    I hear what you’re saying Russell, but Google rewards “authority” so how about having lots of articles on roofing on your blog or site (no matter how boring you think people think they are!) with a “Similar Posts” plugin on your blog, so that the really targeted customer can follow the links until they are happy that you are the most professional guy around. There are always diligent customers who will spend a little extra time making sure they hire the right company.

    Also, have a link at the end of each post saying. “Did you like this article? If so, spread the word!” and have a social plugin. Also have: “Do you have any questions about roofing? If so, ask in the comments…” and make sure you reply to all comments. This will show future visitors that you care, and are professional. I bet your competitors aren’t doing those simple things on their sites. Who would your customer choose?

  • http://localreachlabs.com/ Russell Hayes

    So basically spam my own site with worthless tripe? I mentioned before, tried that for about a year. Paid a lot to research and create great content. Not one share, not one back link was given, zero, nadda, zilch increase in rankings. I’m not convinced in the least. Google and team doesn’t care about small business, they want the AdWords spend from small businesses because it equates to more income for them over big brands. End of story.

  • Vipin Kumar

    Actually, Semantic search is a broader term and personalized search is a part of semantic search.

    Also, semantic search uses Google knowledge graph to find out the intent and context of the words being searched for and hence provides an answer which is highly relevant and useful.

    Keywords are there but they do not hold huge significance when it comes to semantic search, in fact, there is feature of semantic search which is called serendipity, because of this you will get very useful answers which you have not even searched for (totally different from the keywords you use for search), but because search finds such answers useful, it will show you those as well.

    So, it is way above keywords. :-)

  • FaceOnMars

    Regardless of the percentage of sites which utlize GA, in my estimation, the population of those which do is of a sufficiently large sample size for Google to make use of such data in some manner. Perhaps it is simply on the “macro level” in so far as developing their algo and not with respect to each and every search.

    While the application of individual instances of GA data tethered to any given website’s search ranking might seem arbitrary and isolated (unfair), remember that Google is possibly engaged in a “war on spam” of sorts. If this is at least a semi-accurate description of their footing, then why wouldn’t they use what might be a proven method to tag a site as spam even if it means that many other sites which do not use GA slip through the cracks?

    This is considering the extreme end of things. I think it’s still possible they might incorporate various internal GA metrics as partial ranking factors on search. Given their reliance upon the nebulous metric of linking as a primary means, I believe the temptation to incorporate GA is just too great to resist.

  • http://www.seo-theory.com/ Michael Martinez

    You can’t use sampling to evaluate an individual Website’s (page, really) quality. What you’re proposing is completely absurd.

  • FaceOnMars

    Michael, you seem to be quick to react and generally
    dismissive of opinions which might run contrary to your own. Along these lines, I believe you may have misinterpreted my post. Then again, you haven’t really said much.

    I am merely suggesting that even in the absence of all websites having GA installed, I believe there are enough which do to provide a sufficient sample size to run multi-variate analysis between GA data and search data & develop modeling in a “macro” sense which could be applied on a case by case basis.

    To make the claim that GA data is useless to Google’s efforts to provide relevant search results or mitigate spam is absurd IMO.

  • Aki Balogh

    Fair enough, Vipin — semantic search is indeed more broad than keywords.

    Re: the Google Knowledge graph: I’ve read the patent on this and it seems that, in Hummingbird, they’re primarily using it to generate synonyms. In the future, they’ll surely expand it to other types of semantic relationships.

  • http://www.TheeDesign.com/ TheeDesign Studio

    Notice he said “less important.” Matt has talked before about trying to remove backlinks as a ranking signal and how crappy the results turned out. I don’t believe they can use bounce rate in their rankings signals as others have mentioned here simply because not everyone has GA installed.

  • Vipin Kumar

    Yes Aki, Google Knowledge Graph is going to expand further, infact it is growing every moment.

  • http://andreas.com/ Andreas Ramos

    But you don’t need to have GA installed. Google can see if someone clicks the link, goes to your site, and jumps right back again to Google. See? You don’t have GA, yet Google knows your site is bouncing. When they see that, your site loses points and drops in the ranking.

  • http://andreas.com/ Andreas Ramos

    FaceOnMars is right: Google can sample and use that to predict traffic. If sites have analytics, then about 80% is Google Analytics. This is a massive data set.

    Google also tracks user behavior at the search engine. It doesn’t matter if you don’t have GA; Google can see if someone clicks the link to your site and then the person jumps back to Google within a few seconds. That means the page was irrelevant for that search. Enough of these bounces and the page will drop in rank.

    Michael says he has pages with 100% bounce rate and they still show up in Google search results. Yes, if it’s a blog, then it can indeed have 100% bounce rate and still be in search results, because often, there’s no other reason to click in a blog. You go to it, you read, you go back to Google. However… you spent two minutes to read the blog, so it’s not really a bounce.

    Bounce Rate (BR) is one of the most useful metrics. It’s the way for you to measure relevance. If visitors find your page useful, they will read it or they will click additional links. If they bounce back to Google within a few seconds, it clearly means “this page is not what I want”.

    If BR is higher than 60%, the page needs serious changes. A good BR is 20-30%.

    Google certainly does use GA as part of metrics for ranking. Look at Brian Clifton’s book on GA (2nd edition is much better). He was a senior director at Google and wrote the best book on web analytics and Google Analytics.

  • Gemma Rainey

    I apologize Russell. I meant articles of quality content. I was trying to help you by advising you what I teach local businesses to do, and what some have done with great success. But you seem to have made up your mind that there is nothing you can do to get more business. Kind regards.

  • http://localreachlabs.com/ Russell Hayes

    Quality is highly subjective Gemma. Who mentioned anything about getting more business or less?

  • John Mitchell

    Bounce rate is the percentage of visitors who only visit that one page. Time is not a factor, you could leave the page after a few seconds or several seconds and either close the browser, go back to the page (possibly a search) that you came from or even leave the site via a link – if you don’t visit any other page on the site you have bounced.

  • http://www.seo-theory.com/ Michael Martinez

    “Michael, you seem to be quick to react and generally dismissive of opinions which might run contrary to your own. ”

    Or it could be I’m just pointing out the obvious to people who understand that SAMPLING provides NO INSIGHT into the details of any given Website.

    You obviously do NOT understand that so what would you expect someone to say other than that what you propose is absurd?

  • FaceOnMars

    I reiterate my original assertion regarding your nature. I did read your in depth post regarding bounce rates and believe you made some excellent points with respect to some pitfalls of accpeting the broad brush strokes of BR as valid indicators of a site’s relevancy. What I find interesting is how you took the time to go into such great detail within your own blog, yet you fail to provide virtually any substantial support in your rebuttals within this comments’ section beyond mere rhetoric.

    Let’s take your statement: “SAMPLING provides NO INSIGHT into the details of any given Website”. Perhaps Google doesn’t believe it is necessary to obtain a complete detailed profile of any given website to know for sure that it’s nothing short of complete spam. It’s not as if rankings on Google are akin to due process within the U.S. legal system. I’m sure Google has brought out the shotgun many a time in their approach to spam. Nonetheless, I’m sure you’re a seasoned enough web surfer to know what a really spammy website looks like within a fraction of a second upon first glance. If Google were able to program it’s algo with a similar “1st impression” type sense which humans enjoy, why wouldn’t they utlize such … at least for the most egrarious of spam at this point in the game?

    What I’ve alluded to above pertains to the most extreme cases; however, I believe sampling could be applied in a more metered fashion to many sites which do not have GA installed yet fit the profile of certain models derived from their enormous GA data set. I never made the claim that Google would use sampled data entirely, but rather they could use it in part to make a partial determination of a site’s consitution as it might relate to rankings.

    Moving along the spectrum, you still haven’t addressed why Google would not use GA data for those sites which have it installed? Again, I read your blog post about bounce rate not necessarily being a valid metric; however, within the comments section here, you seem to neglect (or minimize) the possibility that Google might have the capability to flush out bounce rate as a function of various search terms and employ this data in so far as rankings are concerned. Again, even if Google doesn’t get it 100% accurate, it’s not as if this is the U.S. legal system whereby such actions would need to withstand appeal.

  • atentat

    And you failed to understand that yandex dropped backlinks >ALLEGEDLY for a tiny amount of queries in moscow aka they simply review these queries manually now.

  • atentat

    lol thats great content right here :) you should start a SEO rant newsletter haha

  • atentat

    Authority = Backlinks, not articles. As Russell mentioned content doesnt magically bring backlinks, therefor its useless.

  • Glory Gem

    Dear Barry, I have bit knowledge of SEO but now i am entering in the field of ASO. I recently created new game Hero Escape and now my main question is “will SEO of it will give me any benefit in downloads”? Also i find good material related to SEO but its hard to find about ASO specially keyword research. Please help me how should i market this.

    Best Regards

  • http://andreas.com/ Andreas Ramos

    SEO has limited effect in ASO. The search box at Apple App Store and Google Play are primitive. “ASO” is a poor name because there’s very little optimization that you can do in the app stores.

    Do what you can, but put more effort into marketing and promoting your app outside the app stores. Just as SEO has evolved into general marketing, ASO should also use the tools of marketing.

  • Glory Gem

    Thank you so much for your suggestions. Can you give me any tips related
    to ASO? Also if you can checkout my recent game Hero
    Escape
    description and other things and advice on that will be
    great. I am thinking to change the name.