Google's Missing Link Fossil Logo

May 20, 2009 at 9:56am ET by Barry Schwartz

Yesterday, scientists found what they are calling the “missing link” in evolution. Scientists found the “Darwinius masillae,” which is known as the missing link between humans and apes. You can read about the discovery in this article.

Google posted a logo for the special discover and linked the logo to a search for missing link found in the search results.

Here is a look at the logo:

Google is known for loving science, so it is not surprising Google would put a logo up for such an event.

Related Topics: Google: Logos

About The Author: Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here. See more articles by Barry Schwartz

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Winooski

Thanks very much, I hadn’t seen this story yet! However, I wish Google & so many journalists weren’t apparently overhyping it as a “missing link”.

First of all, the “missing link” bit is a bit of PR hyperbole. If I may quote PZ Myers, as quoted in The Opinionator blog’s “Let’s Not Go Ape Over Ida” at NYTimes.com:

”The whole “missing link” category is a bit of journalistic trumpery: almost every fossil could be called a link, and it feeds the simplistic notion that there could be a single definitive bridge between ancient and modern species. There isn’t: there is the slow shift of whole populations which can branch and diverge.”

Second of all, no amount of filling in of the historical record will please or convince the most ardent of creationists, so why overhype something if it’s not necessary? It just ultimately cheapens the true value of scientific knowledge when people see it promoted like any other for-profit PR event.