Google’s mobile-friendly label has now been removed from the search results

Google officially says goodbye to their mobile-friendly label this morning. The mobile-friendly label no longer shows up in the search results.

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This morning, Google has removed the mobile-friendly label from their mobile search results. We knew it was coming; Google announced last week they were dropping the label, but it took some time for the label to go away.

The removal of the mobile-friendly label in no way means that the mobile-friendly ranking signal is not being used — It is still being used. Google removed the label because they wanted to declutter the mobile search results and because “85% of all pages in the mobile search results” now are mobile-friendly by Google’s criteria.

Here is a screen shot of the mobile-friendly label no longer showing up as of this morning:

google-mobile-friendly-label-gone

Here is what it looked like last week with the mobile-friendly label:

google-mobile-friendly-label

The RankRanger tool shows a significant and almost complete drop in the mobile-friendly label from showing in the search results, which means it seems Google has mostly rolled out this change.

rankranger-1472641848

You can use Google’s mobile-friendly testing tool and/or check your mobile usability report in the Google Search Console.


About the author

Barry Schwartz
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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