Google’s Mobile Search Revenue To Top 30 Percent, Desktop To Fall To 43 Percent By 2015 [Forecast]

In its latest look at mobile ad revenues, eMarketer estimates Google is generating nearly one-fifth of its US advertising revenues from mobile search, coming in at 19.1%.

In yet another indication of how fast the mobile ad market is growing, only two years ago, mobile made up just 4.8 percent of Google’s US ad revenues. By 2015, mobile is expected to account for just over 30 percent of Google’s ad revenues in the US. Desktop search revenue share is predicted to fall below 50 percent in that time.

emaketer google mobile ad shareIt’s worth noting that eMarketer counts tablets in its mobile numbers. Google, however, has started grouping tablets with desktop, not smartphones. Google AdWords enhanced campaigns, which went into full effect in July, lump tablet and desktop bidding together so all desktop campaigns automatically include tablet bidding. eMarketer has not indicated whether enhanced campaigns are contributing to Google’s projected mobile revenue increases.

While Google’s mobile display revenue share is expected to grow at a faster rate than mobile search (147 percent vs. 61 percent) by 2015, mobile search will continue to dominate Google’s share of mobile ad revenues. YouTube is the main driver for the increase in Google’s mobile display revenue according to eMarketer.

Overall 22.9 percent of Google’s US ad revenues will come from mobile channels.

For more on the latest mobile ad revenue estimates, including Facebook and Yahoo’s numbers, see our post on Marketing Land Forecast: Mobile To Be 48 Percent Of Display Revenue By 2017

Related Topics: Channel: SEM | Google | Google: AdWords: Enhanced Campaigns | Google: Mobile | Search Ads: Mobile Search | Stats: Spend Projections | Top News

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About The Author: writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Search Engine Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.

Connect with the author via: Email | Twitter



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  • Morgan Akchehirlian

    Though its a rough estimate based on statistical analysis. in past one year their is a last shift in traffic from Smartphones,tabs etc.Every site these days is working on making their site responsive for these sites to make sure they do not lose 25% of traffic coming from Mobile devices.
    Surely with increase in Smart Phone usage this revenue will goes on to increase but desktop will shrink a bit.
    This is what Trend like a wave can make so much difference.

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