Geek Chic: Augmented Reality Google Glasses To Go On Sale This Year

The mystery of Google’s stealth consumer product has apparently been conclusively solved. The NY Times is confirming earlier reports that Google is going to release “heads up display glasses” by the end of the year. The glasses — or literal Google Goggles in this case — will utilize a range of Google technologies and databases to deliver a real-time stream of information to the wearer:

The people familiar with the Google glasses said they would be Android-based, and will include a small screen that will sit a few inches from someone’s eye. They will also have a 3G or 4G data connection and a number of sensors including motion and GPS…

The glasses will have a low-resolution built-in camera that will be able to monitor the world in real time and overlay information about locations, surrounding buildings and friends who might be nearby, according to the Google employees . . .

The image above right is of Oakley THUMP glasses, which the new Google AR glasses are said to resemble. Japan’s NTT DoCoMo has already developed a somewhat less ambitious augmented reality set of glasses called the “AR Walker.”

According to the NY Times’ report, the glasses will cost between $250 and $600. Without seeing the actual product it’s very difficult to predict whether it will succeed or fail. Pricing and the quality of the user experience will determine the product’s fate.

I could imagine scenarios where the goggles become a huge hit (with mostly males) and a necessary piece of “Geek Chic.” But I can equally imagine that they’d be ridiculed and satirized in an “SNL” skit.

Regardless the idea is very provocative and, succeed or fail, these glasses may help pave the way for more common, wearable computing devices. It goes without saying, but I’ll say it anyway, that with these glasses Google is taking “visual search” to an entirely new level (sorry).

THUMP glasses Image via Oakley

Related Entries

Related Topics: Channel: Mobile | Google: Android | Google: Maps & Local | Google: Mobile


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.
  • Shawn Lippert

    Are they the Dreamcast (Google Glasses)of their time? Google is always introducing new products, good to see new Hardware, and so far their Hardware products have been a good bet for them.

  • scottostirling

    >> I could imagine scenarios where the goggles become a huge hit (with mostly males) and a necessary piece of “Geek Chic.” But I can equally imagine that they’d be ridiculed and satirized in an “SNL” skit. <<

    If they stand out (like the Oakley THUMP glasses pictured above) these "goggles" will be "Nerd Chic" and a new form of birth control glasses (BCGs), popular at Stargate SG-1 conventions. That won't stop me from buying them, but, for Google's sake, let's hope the design rumors are false.

  • Ganesh Raj

    This product is out of imagination can’t believe google is into such a good product, if this project comes into existance im sure it would take our world into next generation, what an imagination and what an effort for this wonderful peoduct hats off to google. I got to know the srtucture of this google glass released from this sit “” im not sure whether the structure is perfect given by them..

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide