Google’s New AdWords Interface Coming To Many Advertisers
I reported at the Search Engine Roundtable that many AdWords advertisers are being forced into the new AdWords interface within the next 30 days. Google sent emails to many advertisers telling them that within 30 days, they will be automatically moved to the new interface. The email explained that the new “web interface designed to […]
Barry Schwartz on June 2, 2009 at 9:28 am | Reading time: 1 minute
I reported at the Search Engine Roundtable that many AdWords advertisers are being forced into the new AdWords interface within the next 30 days.
Google sent emails to many advertisers telling them that within 30 days, they will be automatically moved to the new interface. The email explained that the new “web interface designed to make campaign management faster and easier.” Google added, “we’ll continue to release additional features and make adjustments to the new interface based on advertiser feedback.” The issue is, many advertisers find the new interface slower to use, while some love the new interface.
In any event, AdWords advertisers, please be prepared for this new interface.
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Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.