Google’s New AdWords Quality Score Changes Now Live: Got Questions?

Nov 4, 2008 at 8:46am ET by Barry Schwartz

The new, improved and billed as “fairer” quality score changes made to the AdWords algorithm are now live. In short, Google made two changes:

(1) Improved how they normalize the formula for taking into account ad position when calculating an ad’s click-through rate. (2) Enabled more ads to reach the top ad spot, through a revised ad promotion algorithm.

Have questions?

If you have questions about either change, please let me know and I’ll ask Google on my call with them at 3pm (EST). To let me know about your question, either send me an @rustybrick via Twitter or contact me via the form. Please submit only related questions to this specific update and please submit your questions early.

So far, I have not seen any complaints in any of the search forums I track, in regards to this new change.

Postscript: The answers are live, and well worth a read.

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

See more articles by Barry Schwartz >

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