Google’s New Icon: It Sucks & Now You Can Submit Your Own

As we’ve covered earlier, Google’s updated its icon recently to one it said reflects a “simple, playful and unique” brand. Today, the company has blogged more about the design change and calls for ideas from others. Good. Sorry, that new icon is just ugly to me, no matter how much design work went into it. I want the old one back.

Over the past two or three years now, more and more people have been referring to Google as the “Big G,” to reflect how important the company has become. How fitting that its old icon was indeed the Big G from its name, Google.

Now it’s little g, and I find myself hating that icon every time I see it in my browser address bar. It looks weak, or like there’s something wrong with my browser that’s not rendering the image properly.

In today’s post, Google explains that it was looking for a symbol that means Google, something it felt it was lacking. I think the Big G was indeed that symbol. But good news, perhaps — the decision’s not final:

By no means is the one you’re seeing our favicon final; it was a first step to a more unified set of icons. However, we really value feedback from users and want to hear your ideas that we may have missed. If you have your own notions about the Google favicon, please send them to us. We’ll do our best to work them in, and maybe your idea will be the one that people see billions of times per day.

C’mon Big G lovers, tell Google to go back to what worked before. They’re looking for feedback here. That form also lets you submit your own favicon for consideration. I’m disappointed this is a requirement — that you can’t just say “Go back to the old one.”

For more discussion, see Techmeme.

Related Topics: Channel: Consumer | Google: Logos

Sponsored


About The Author: is a Founding Editor of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also serves as Chief Content Officer for Third Door Media, which publishes Search Engine Land and produces the SMX: Search Marketing Expo conference series. He has a personal blog called Daggle (and keeps his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide