Google’s ‘New’ Search Ad Formats

Nov 24, 2009 at 2:01pm ET by Barry Schwartz

The Google Blog formally announced the new search ad formats Google has been showing in the search results. The new ads include the relatively old AdWords video ad, AdWords Sitelinks, local AdWords, product AdWords, comparison ads and more.

The product ads are now available to all U.S. advertisers. Here is how to get started: First, log in to Google Merchant Center and add your Adwords customer ID to your account. Then, simply visit the campaign settings tab in your AdWords account, find the ‘Ad extensions’ heading and select the option to “Use product images and information from my Google Merchant Center account.” No need to create new campaigns or ad groups, update your keywords or change your ad text.

Here are pictures of these ads, provided by Google:

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

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ONE COMMENT ON Google’s ‘New’ Search Ad Formats

alanmitchell, November 24th, 2009 at 6:18 pm ET:

Seems like a smart move by Google to monetize organic traffic.

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