Google’s Nick Fox Answers Tough Questions On AdWords Quality Scores

Dec 1, 2006 at 9:22am ET by Barry Schwartz

Andrew Goodman interviewed Nick Fox, Google’s Senior Product Manager for Ads Quality, about the most recent AdWords algorithm change. Some highlights from Andrew’s interview include that Google seems to have two quality scores algorithms for (1) setting the minimum bids and (2) for ad rankings. He also gets into some of the internal debates Google is going through when it comes to using how much of which algorithms at what points. This was a very good and insightful interview, definitely worth a read or two.

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

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ONE COMMENT ON Google’s Nick Fox Answers Tough Questions On AdWords Quality Scores

Igor M. (BizMord Marketing Blog), December 1st, 2006 at 10:31 am ET:

After writing about this just 2 days ago on my blog it’s nice to see a follow up interview. Thanks for pointing it out Barry.

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