• http://writeandgetpaid.wordpress.com/ Denise Gabbard

    Interesting it took them so long…you would think that MSM would know about web monitoring tools..
    I know there is a lot of short-term pain, but I think overall this definitely levels the playing field for blogs like mine–I am too cheap to pay for links so I have always gotten my traffic the way Google intends… Content. I am glad they are finally enforcing their own rules.

  • http://www.fulltraffic.net/ Fede Einhorn

    2 days ago we were outranked by a site that is a HUGE backdoor! We even reported it to Google Spam and nothing happened. They are ranked 2nd for our main keyword. And that is just a site that has an iframe that loads another Website that is not even ranked in the first 2 results pages!

  • http://www.fulltraffic.net/ Fede Einhorn

     We even tweet cutts about this… no answer… as expected…

  • http://asriyatno.blogspot.in/ asriyatno

    mantap bos

  • http://profile.yahoo.com/JES3CTSIVR6YKDLANTKJSJ7U3M stubster

     If his site gives good service and provides people what they are looking for what difference does it make where he gets his links from?

    This update does not level the playing field in many niches because there are huge authority sites with loads more quality links already and it will be far easier for them to get links than it will for small sites, so how are you planning to over take them with your “great content”?

  • Loker Fererro

    Check Number 5 and switch to BING

    http://www.google.com/search?hl=en&q=how+to+get+pregnant&oq=how+to+get+pregnant&aq=f&aqi=g-e2g8&aql=&gs_l=serp.3..0i9l2j0l8.61784.61949.0.62162.2.2.0.0.0.0.108.195.1j1.2.0…0.0.fqSQx2e1XkM
     

     

  • http://twitter.com/ContentAxis Content Axis

    Google is going hard and rude as the time passages. I couldn’t understand this fact that if a website could provide and offer some value to their visitors and visitors are coming back to the site it matters least where the site is getting link from.   I think if this continue then people will be bound to move on to other search engines like Yahoo, Bing and DuckDuckGo. In fact research says that DuckDuckGo can give a tough competition to Google. 

  • http://twitter.com/ContentAxis Content Axis

    Google is going hard and rude as the time passages. I couldn’t understand this fact that if a website could provide and offer some value to their visitors and visitors are coming back to the site it matters least where the site is getting link from.   I think if this continue then people will be bound to move on to other search engines like Yahoo, Bing and DuckDuckGo. In fact research says that DuckDuckGo can give a tough competition to Google. 

  • http://twitter.com/ContentAxis Content Axis

    Google is going hard and rude as the time passages. I couldn’t understand this fact that if a website could provide and offer some value to their visitors and visitors are coming back to the site it matters least where the site is getting link from.   I think if this continue then people will be bound to move on to other search engines like Yahoo, Bing and DuckDuckGo. In fact research says that DuckDuckGo can give a tough competition to Google. http://selnd.com/Ki5YAz

  • http://twitter.com/seopeace SEO Peace

    It is very sad that Google is becoming so tough with webmasters. If a website can offer some value to users then it doesn’t matter from where the website is getting link. Obviously links are. I couldn’t understand if there are no enough backlinks how Google is going to find the documents of that website on the WWW.

  • http://www.cutey.co.uk/ cutey

    See that’s exactly right, if your providing the best result for a search time, why does it matter? surely the fact you needed to gain spammy links in the first place just to put a quality and most relevant site where it should be, shows Googles failiure.

  • newyorker_1

    there is an error in the article. Matt Cutts is distinguished engineer, not Google engineer.

  • newyorker_1

    there is an error in the article. Matt Cutts is distinguished engineer, not Google engineer.

  • newyorker_1

    no links from Ezines, Squidoo, Hubpages, low quality sites, forums, no link exchange…what are we left with? Shall we get links from WSJ or Forbes? This is becoming ridiculous…

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  • newyorker_1

    this is next panda/penguin victim I guess…

  • http://www.cutey.co.uk/ cutey

    The problem is, Links have always been a terrible metric.

  • http://www.cutey.co.uk/ cutey

    I’m done a lot in the pet industry and Oh My Dog Supplies, have always been a spammy one.

  • SargentManuela

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  • http://www.rimmkaufman.com/ George Michie

    With every algorithm shift there are just as many winners as losers.  If the quality of the winning sites is generally (not always, but generally) better than the quality of the losing sites the users win.  No one has a right to rank.  Someone needs to explain to me why joe’s pet store should rank ahead of Petco, Petsmart, etc.  This isn’t brand favoritism it is user favoritism.  If 70% of your business hangs on Google organic rankings you have a major problem; you don’t control your own destiny.  A healthy company generates business through repeat customers, word of mouth and a unique selling proposition and/or unique content.  Absent those, you don’t have a real business.  Google made you and they can break you.  Many small online pure plays have to start there but you can’t stay there for long if you want to have a future.

  • HDpixels

    Damn I Hate Google’s Penguin’s - http://www.hdpixels.net/2012/05/55-photos-of-life-in-googleplex.html

  • http://searchengineland.com/ Danny Sullivan

    You’re left with, I suppose, getting links from places that are actual read by people, not just getting links from crappy places only designed to get links from.

    Social is one of your key areas right now. Of course, to get links via social, you need to have some decent content to be promoting.

  • http://www.facebook.com/devsainii Dev Saini

    Google should have to refine Penguin algorithms. As per a servery 85% people think that it is not a good algo. 

  • http://www.facebook.com/profile.php?id=100003023648049 Justin Credible

    You can put your pathetic blogs up your “you-know-whats.  We’re talking about businesses here that depend upon their search rankings.

  • http://writeandgetpaid.wordpress.com/ Denise Gabbard

    It never ceases to amaze me what cowards you internet trolls are— why not use your real name if you are so important, Justin F-en Credible?

  • Anthony Tomei

    Thank You! 
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  • http://www.phplinkdirectory.com David DuVal

    It is so important to build your business to depend less and less on google. From building an email list to increasing social presence, google is not the only party in town. We’ve had some losses over time, but also got some of it back. Fortunately, we learned our lesson that there are many ways to build a business, and google need not make or break it.

  • http://twitter.com/AgentsOfValue AgentsOfValue

    Why some people are afraid of Google Penguin? Penguin is only an algorithm. Its primary function is to guard the search engine from spammers. If you are regularly choosing a link building technique that is legal and high in value, there’s no need to be afraid.

  • http://profile.yahoo.com/3SCYRMTMNRMRFIGZKXJ7CPEYJY Phoebe

    my roomate’s sister-in-law makes $87 hourly on the laptop. She has been laid off for 6 months but last month her pay was $18435 just working on the laptop for a few hours. Read more on this site CashLazy.c&#111m 

  • http://profile.yahoo.com/DRWEBTF5E7HVCYLTCRUTSUNNWM Kahuna

    I love the new panda and penguin updates, it gets rid of spammers and lame link building ploys.  Also better search results IMHO.

  • http://profiles.google.com/walllujun wall lu

    It sounds good

  • http://profile.yahoo.com/R27756GFY2ATLHDYKHAXYK743Y Robyn

    my best friend’s step-mother makes $74 an hour on the computer. She has been fired for 5 months but last month her income was $21133 just working on the computer for a few hours. Read more on this site CashLazy.c&#111m

  • http://twitter.com/ComentaristaBR Anon Reg

    So why don’t you tell us why Petco should rank above others

  • ChristopherSkyi

    I think website owners are getting a long overdue and serious crash course in SEO AS A FUNCTION OF GOOGLE’S GUIDELINES. Yes, these site thought, and still think, they were ‘white hat,’ but I doubt they were and 90% of the fault lies with the SEO workers they hired who said “oh yeah, what we’re doing is OK.” 

    The other 10% lies with Google itself, i.e., for far too long black and gray hat SEO worked to increase ranking, so given assurances that 
    “oh yeah, what we’re doing is OK” and the fast increase in rankings, most website owners really thought they were winning by playing by the rules. Now they know better, but they do have a legitimate beef, I think: Google letting the black hatters game them for so long hurt the SEO industry and gave website owners a false impression they were doing what they were suppose to. In my mind, that NYTimes 2011 article “The Dirty Little Secrets of Search” is when the tide finally began to turn. 

  • http://www.rimmkaufman.com/ George Michie

    Sure.  For the same reason Petco has driven all kinds of mom and pop brick and mortar pet stores out of business:  wide coverage of the category,, deep selection within each subcategory, and big pricing advantages due to buying power.  This is what the average consumer wants.  On the paid search side this manifests itself in higher CTR due to brand recognition and trust leading to better QS, the selection, pricing and trust lead to higher conversion rates and AOV meaning they can afford to pay more for the traffic as well.  We’ve seen this play out in many many categories. 

    In SEO these same user signals (CTR, bounce rates, time on site) will tell Google that Petco is a better user experience for the average user.

    I’m not saying Petco has a right to rank higher.  I’d love for mom and pop to be able to win; it’s just that they can’t if they go head to head.  The way to win is to specialize.  They have to go super deep and have the super high-end covered in a handful of sub-categories.  Walmart, Target, etc are going to win the mass market, the game is going to be winning in the niches.

  • http://www.facebook.com/profile.php?id=100000441475698 Jez Day

    Spam is still winning in my SERP. I would be so bold as to say that my site is better than most (if not all) in the top 10 of my SERP. Some sites have not been updated since I started wondering why I wasn’t ranking very well in 2003. The site that has taken my positions is a big spammer, in another , a well branded, well known, high street spammer. They are doing well and I am lost. Penguin has not leveled the field – it’s a joke. I have recently spent thousands of £ on a full redesign and a specialist online tool to increase user experience and a full year of stress making my site the best that it can be at this time. 

  • http://twitter.com/ComentaristaBR Anon Reg

    The problem is that you assume too many things without having any actual data, that is, knowing nothing.. How do you know CTR for a Petco page is higher for given search term? Do you have the data or you “just think”? How do you know bounce rates, time on site, etc…

  • NguyenMarquita84

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  • http://twitter.com/productosO Linda

    Any small business owner out there needs to get in the know on this SEO stuff, Google is becoming so tough with webmasters,  people will be bound to move on to other search engines like Yahoo, Bing and DuckDuckGo. In fact research says that DuckDuckGo can give a tough competition to Google. 

  • Kushal Biswas

    Thanks Barry for this informative post. Google Penguin update has been an alert for all the SEO’s as according to site ranking. This update aimed at penalizing the sites with spam content. Anyway, I like this Google Twik searches. Nice journal.

  • James Moody

    Sorry but I just can’t believe this. DuckDuckGo! Competition for Google? If it was serious competition Google would have bought it. Google has become tough to penalise poor SEO tactics. Google has always said, act as if it didnt exist. Good content on site will help customers, good external content will bring links naturally.

    Whenever I see posts suggesting everyone will jump ship to other SE’s I always ask, why? What benefit is there in Yahoo/Bing over Google? Nothing drastic enough to make people change.

  • http://www.rimmkaufman.com/ George Michie

    Certainly one of us has no data.  We’ve worked with market leaders and small players in the same market simultaneously in many different verticals.  We’ve worked with market leaders that created a second site with exactly the same merchandise/price points and found the same thing.  CTR, CR, AOV all are stronger for the well known brand.  Brand awareness is powerful.

  • http://savehealth.org/ Sally Begora

    I think google really don’t care about any opinion on it’s updates. I can’t say that only small business were harmed by Penguin, there is a lot of middlehand sites, with pretty good quality, which were penalized too.

    Almost everyone used some kind of backlinks manipulation, it’s impossible to get started without any links. If you have amazing content, nobody will know about it without links.

  • Jim Carrington

    Agreed.  Links were useful in their original idealistic form – references from one academic paper to another.  Sites don’t link from altruistic standpoint and should be eliminate from use in ranking altogether.

  • Jim Carrington

    The biggest social network out there doesn’t allow Google to crawl them.  Not much here.

  • http://searchengineland.com/ Danny Sullivan

    And also, I can’t tell you the number of times I’ve seen this said over the years after some Google update. No one switches, not even the site owners upset with Google. Heck, no one takes steps to actively prevent Google from indexing their content, which potentially would hurt Google more, if those sites have essential, valuable content.

  • http://twitter.com/ComentaristaBR Anon Reg

    ah yes… i should have seen it coming.. you worked with market leaders.. do you realize how many search terms are there? and do you realize how many market leaders are there? You can’t draw conclusions based on your less than 0,1% sample data.

    Either way what people are discussing is not ctr, it’s actually if brand awareness equals better content.

  • NoMoreG

    ” If you are regularly choosing a link building technique that is legal and high in value….”

    Can you mention one legal link building technique for the Google eyes?

  • Armand47

    Danny, in the end it will be the people searching online, not the webmasters, who will judge whether “G” is moving forward or backwards. Have you noticed how cluttered “G” is looking these days? It’s starting to look more like an Amazon site instead of a real search engine. Have you also noticed those false spammy reviews on Google maps and amateur looking “star ratings”?

    Be honest and tell me if that is progress. I know for a fact, that when we come across cluttered sites, the first impressions are, “let’s get out of here”. Progress means to appeal more and be more user-friendly so that it benefits the end-user and not solely focused on greedy profits. There are too many people within this site who are in denial and afraid to speak up.