Google’s Picasa Adding Facial Recognition

Sep 2, 2008 at 10:55am ET by Barry Schwartz

Revamped Google Picasa site identifies photo faces by Stephen Shankland reports Google’s adding facial recognition technology to Picasa.

Picasa users will be able to label their photos with names. Google will then start to automatically suggest other photos that look similar to the ones you already named.

Mike Horowitz, Google’s Picasa product manager told News.com:

Once you’ve started naming people, we’ll start suggesting names for you based on similarity. The process of naming people is really addictive and tremendously fun.

Google’s Picasa 3.0 beta will have this feature and it is expected to launch at 3pm (EST) today. Stephen Shankland has provided a detailed review of the program, including the accuracy of the facial recognition features.

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

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