• Susan Wenograd

    Great post. This also translates to the paid search side of the house – huge backlash over Enhanced Campaigns, and Bing has done a fantastic job capitalizing on that. They are not requiring EC setups, they added an easy campaign import option awhile to pull in everything from your Google setup, and they’re starting to offer insights on performance that Google doesn’t.

  • Stephen Slater

    The interesting thing about the debate between Bing and Google is that as Bing continues to win over the leading edge of the tech community the rest of the world will follow.

  • http://www.archology.com/ Jenny Halasz

    Since this is “all things SEO”, I couldn’t go into the enhanced campaigns debacle. But I absolutely agree with both of you.

  • http://www.archology.com/ Jenny Halasz

    haha, I should have known I’d bring out the Google bashers. I still love Google, but just wish they’d balance their PR a bit more!

  • Tony Adam

    I hate to be the contrarian here, but, has Bing gained marketshare away from Google or is it Yahoo! they are taking marketshare away from? It’s obvious from the article linked here that it’s the later. (seeing as Google Marketshare hasn’t changed since last year.)

    Not saying Bing isn’t doing a great job, it just seems like they aren’t stealing marketshare from Google.

  • Adam Berry

    Totally agree. All you ever here from Google search is negative stuff. Google analytics is getting worse, the more and more people that will be logged into Google accounts eventually you wont see any keywords at all. Lol

  • Mary Howatt

    Bing has been doing some interesting stuff over the past few years. I suggest to all clients that they sign up with the Bing Webmaster tools. And yes market share is small compared to Google but not insignificant.

  • Eric Muhanji

    No matter how much SEM and webmasters complain about big G they will always win by sticking to their core values – giving searchers the best user experience!

  • http://www.archology.com/ Jenny Halasz

    Eric, thanks for the comment! I think a lot of people would argue that the search experience on Google is not always better, and Bing’s “Bing it on” challenge is certainly performing well. I drank the Google kool aid long ago, and I’m an Android user, but I have to say it seems like their recent focus on eliminating spam is not helping the search experience; in fact it seems to be making it a bit worse. I am certain they will work it out eventually, but Bing has a pretty big opportunity here.

  • http://www.archology.com/ Jenny Halasz

    Valid point, Tony. I would argue that since the overall search market has been increasing month over month, the fact that Bing’s been gaining and Google has stayed the same indicates that Bing is in fact taking market share overall. Perhaps not from Google per se, but they are gaining. While the gain is very small – .2 to .4%, it’s been consistent over the last 6-12 months.

  • http://www.archology.com/ Jenny Halasz

    Thanks for the comment, Hussein! *waves*. I agree, schema.org is a mess – between microformats, RDFa, and schema, there’s just too many options and no consistency. I’d love to see the majors (Google, Yahoo, Bing) collaborate on this. :)

  • Agosto Nuñez

    A lot on Google and a little on Bing, Bing has an even more serious P.R. problem, most come from years old posts that roam (heck, even ”bloat”) the internet with negative reviews of Bing, these are from when Bing used to suck and this is still hurting Bing. Bing is introducing a lot of new features and is innovating a lot, but they can’t unleash their full potential because of the bad P.R. they have from the past.

    This is for example as why people tend to associate Windows with malware (virusses, spyware, worms, Etc.) because Windows XP and Internet Explorer 6 were giant magnets that attracted these things, but Windows 8 and Internet Explorer 10 are argubly the most secure and fastest software around, on some I.E. fora I found suggestions for Microsoft to change Internet Explorer’s name due to many people’s negative associations with it.

    When Bing was introduced in 1998 it was called M.S.N. (the Microsoft Network) Search, later it became Windows Live Search, then Live Search and now Bing.

    Google is a trusted Search Engine, we trust Google more than we do our closest friends, it’s not something Bing can easily take from most people. But Bing is vastly improving and I’ve been using it for over 9 months now, and I love it most of the time, but it still lacks on some of Google’s innovations as uploading an image to the Cloud and search on that and similar images, or Google Books (Microsoft even had Live Search Books a long time ago, but stopped the project).

  • Agosto Nuñez

    Yes, as a Bing-user and Bing-lover I often find myself confessing to the few features Google has that Bing lacks, but then again, Bing has a lot of features Google doesn’t have, and Bing integrates well into other technology, Bing’s power doesn’t come from web-search from how it’s used as a platform, Xbox 360-Owners might know it from their Kinect, it’s built-into Windows & Windows Phone and powers a lot of web-sites.

    The battle of today is who can get the most partners, Bing is taking over all old-school smaller search engines, well Google is winning on web-sites, but the next round could easily be won by Bing if they keep innovating on the speed they’re doing now.

  • Agosto Nuñez

    This has to do with the psychology behind search engines, Google is overall a great search engine, it took a lot to convince me to join the Bing Army and I often feel tempted to Google stuff, but Bing isn’t doing a worse job, being equal to a large opponent doesn’t give you momentum, being better is, and at present I must confess with much pain in my heart that Bing simply isn’t better, it’s equal it wins here and loses there, but overall it doesn’t have any killer features to woo people from their Google.

  • paulpederson

    I might be missing something here, but how can Google give “positive quality signs” without revealing to spammers how to game the Google search system? I don’t see how Google can be forthcoming in any significant detail to bona fide web developers on “what to do” without at the same time telling “search engine spammers” what to do too.
    Right now Bing can give out more “clues” in order to build their system and to attract users. But neither Bing nor Google nor any search engine can ever reveal more than a bit of what moves a search result higher up in their rankings.

  • http://www.archology.com/ Jenny Halasz

    It’s true that it’s a fine line to walk between giving positive quality signals and giving too much away. I think Google is certainly capable of walking this line, and that evangelizing the idea of “search experience optimization” would be a good start.

  • http://www.archology.com/ Jenny Halasz

    Truth. Bing has a lot of ground to make up.

  • http://www.archology.com/ Jenny Halasz

    I agree with you! To be fair, I think that Google is under more scrutiny and is more heavily populated with spam just because the spammers know Google is the leader in market share, but focusing on the bad exclusively is what will ultimately be their death knell, imo.