Google’s Schmidt At Tech Conference Talks On Mergers, Ads, Apple & Arrogance

Google’s CEO, Eric Schmidt, spoke at the Morgan Stanley technology conference in San Francisco yesterday. Blogging Stocks has live coverage from Eric Schmidt’s speech and question and answer session. The four main points taken from his presentation were:

  • Google Says Using Cash for Merger Spree Unlikely at PC Magazine explains that Google will not be spending their cash any differently then they have in the past. In fact, they have so much money, they don’t know what to do with it. Schmidt said “it is not obvious to me where it would go,” “it” being the money.
  • Schmidt: ‘Just at The Beginning of Targeted Ads’ at Internet News describes that Google said they are “just at the beginning of our ability to target ads. There are many new technologies coming.” We have search ads, we have contextual ads, we know Google is experimenting with print ads, tv/video ads, mobile ads, game ads and radio ads.
  • Google/Apple working on more ‘new things’ via MarketWatch summarizes Schmidt’s comments on Apple and Google working more together. It is not clear as to how the two companies will work more together, we do know that Apple’s iPhone has Google search and map features. But when Schmidt said “doing more and more things together. We have similar goals, similar competitors,” it is unclear if the rumors of a Google-Apple PC of some sort will be released in the future.
  • Google’s arrogance confirmed from focused on Schmidt confirming that Google has been arrogant in the past. Schmidt said, “Historically, the company has been arrogant in a number of ways.”

Related Topics: Channel: Industry | Google: Acquisitions | Google: Business Issues | Google: General | Google: Marketing | Google: Partnerships


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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