Google’s Search Share Continues To Inch Higher, comScore Says

Google inched slightly higher in search engine market share during October, according to the latest monthly report from comScore.

The October report is the second one since comScore began separating out what it calls “explicit core search,” a measurement that takes into account the automatic display of search results in Google Instant Search. ComScore gives Google a 66.3% market share in its explicit core search report, up two-tenths-of-a-percent over September.

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ComScore reports that Google saw a little more than 11 billion core searches in October, a 4% increase over September. Yahoo saw a 2% increase in search quantity, while Bing jumped by 7% during October.

Related Topics: Channel: Strategy | Stats: comScore | Stats: Popularity

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About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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