• http://www.thesearchagents.com Bradd Libby

    “When you see your quality score drop suddenly, you worry.”

    You shouldn’t. Quality Scores change all the time, for no particular reason. Please check out my blog post about it, ‘Attack of the Teenage Quality Scores‘ to learn more.

  • http://www.seroundtable.com/ Barry Schwartz

    Did you read what I wrote?

    “If your quality score dropped, please do not panic, it might be a reporting glitch.”

  • http://www.thesearchagents.com Bradd Libby


    You seem to have missed the finer point of what I said, so I’ll summarize it as succinctly as possible:

    Your point was: “Because this problem might be a reporting glitch, don’t panic.”
    My point was: “Even when Google’s reporting is working normally, don’t panic.”

    Best regards, Bradd

  • http://www.rimmkaufman.com George Michie

    Hi Barry, two of our analysts: Paul Koch and John Gelb pulled numbers on this from our client base. We also saw material drops in QS, but no material changes in average position or CPC. Whether a reporting glitch, or more teenage tantrums as Bradd puts it, it seems to be a non-issue with respect to performance.

  • http://pageoneseo.ca Page One SEO

    Barry, I am curious, are you referring to keyword quality score? I am not aware of an ad quality score in Adwords. That’s not to say it doesn’t exist. If it does, how do I see it? Had a look through Adwords and can’t find it.

    As for random occurrences in Google, if you’re going to work with them, get used to unexplained events. Recently had a client campaign take a major hit in terms of ad position for no reason at all. Talked with a Google rep who said he could see nothing wrong with the campaign. Recovered now, but there were no campaign changes or major changes in that niche.

    That’s what you get when they’re virtually the only game in town.

  • http://www.websterjorgensen.com Webster Jorgensen

    Probably not a big deal if you have a stable account.

    However, if you’re adding a lot of keywords and ad groups it’s a BFD. Nice to have some immediate feedback regarding new keywords.

  • http://www.intelliad.de tobi_k

    we analyzed this based on about 1 mio keywords with following results:

    – Oct 27th: issue occured first time, this year
    – Oct 27th till Nov 19th: issue was not really fixed, only reduced by half
    – Nov 19th/20th: issue occured second time
    – Nov 24th: Now fixed for all accounts
    – Nov 25th: google confirms this ‘issue’ in the adwords forum and that it is fixed
    – Interesting: Same „bug“ occured last year; Oct 30th – a „bug“ usually doesnt occur exact same time year to year.

    So the question is bug or major QS update, maybe both. Anyhow currently the issue is fixed. We have a detailed QS chart on our site for those who are interested in more details: http://www.intelliad.de/en/company/press/quality-score.html