Google’s Video Sites Gain Market Share
Jan 17, 2008 at 3:21pm ET by Chris Sherman
Americans are increasingly turning to the web for video, averaging 3.25 hours of video per person during the month of November, according to new data released by comScore today. Americans viewed nearly 9.5 billion online videos during the month and Google was the leading destination, with 3 billion videos viewed (31.3 percent share of all videos viewed), 2.9 billion of which occurred at YouTube.com (30.6 percent). Fox Interactive Media ranked second with 419 million videos viewed (4.4 percent), followed by Yahoo! Sites with 328 million (3.5 percent) and Viacom Digital with 304 million (2.6 percent).
ComScore also says that watching video on the web has become ubiquitous, with 138 million Americans (roughly three in four U.S Internet users) turning to the web for video.
Other notable findings from November 2007 include:
- 74.5 million people viewed 2.9 billion videos on YouTube.com (39 videos per viewer)
- 43.2 million people viewed 389 million videos on MySpace.com (9 videos per viewer)
- Online viewers watched an average of 3.25 hours (195 minutes) of online video during the month, representing a 29-percent gain from the 2.52 hours (151 minutes) watched in January 2007
- The average online video duration was 2.8 minutes
- The average online video viewer consumed 69 videos
Share, Bookmark & Discuss This Article
More:
Keep Updated: News Via Email | News Via RSS Feed | News Via Twitter
See more stories like this in the Members Library! Check out the Google: YouTube & Video, Search Engines: Video Search Engines sections of the Members Library where this story is filed. Members also get access to exclusive video content, a members-only weekly & monthly newsletter, plus more. Check out all the benefits!
TOP STORIES
SEARCH NEWS BRIEFS
FEATURES & ANALYSIS
RECENT COMMENTS
- Terry Whalen said " Julie, the tool is great. The FAQ is very thorough - I wonder if you may want to add the importance "
- Terry Whalen said " Brad, great article - I'm going to link to this from my blog. Thank you. Now, it's time to check out"
- Terry Whalen said " Hi Andy, Thanks for the article - your points on measuring B2B lead quality seem very valid and stra"
FREE DAILY SEARCH NEWS RECAP!
SearchCap is a once-per-day newsletter update:
STAY CURRENT THROUGHOUT THE DAY
Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.
SMX Web Site » | SMX Difference » | SMX News »
Join us at an upcoming SMX event:
- SMX Munich – March 23-24, 2010
- SMX Toronto – April 8-9, 2010
- SMX Sydney – April 22-23, 2010
- SMX Advanced London – May 17-18, 2010
- SMX Advanced Seattle – June 8-9, 2010
- SMX East – October 4-6, 2010
- SMX Stockholm – October, 2010
Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:
- Excel Tips & Tricks for PPC Success – March 18, 2010
- Paid Search and Big Brand Marketing – March 30, 2010
FOLLOW US SOCIALLY
- Wall Street Journal Recommended Reading
- Ad Age Power 150 Blog
- Technorati Top 100 Blog
- Techmeme Leaderboard Source
- Best Search Engine Community/Forum
Featured sites from our Blogroll
Get Your Search Engine Land
Premium Membership!
Become a premium member today and receive:
- Express commenting privileges & photo.
- Exclusive videos & newsletters.
- Discounts to our SMX conferences.
- Access to "How To" & Other Archives.
© 2010 Third Door Media, Inc. All rights reserved. Google, Yahoo & Microsoft logos trademark respective companies and used with permission.
