GOOG’s Mystery Stock Plunge

Sep 30, 2008 at 7:54pm ET by Danny Sullivan

The stock market is bad, but Google trading for as low as 1 cent today and closing initially at $320 (after opening at $488) has the NASDAQ checking out some odd trades and resetting the closing price to $400.

Reuters reports that “erroneous orders” may have caused the drop and that these orders might not be reversible, though apparently a small number of trades done within a five minute window at the end of the day wouldn’t be counted.

Reports are still coming in. For more, see related stories on Techmeme.

Danny Sullivan is editor-in-chief of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also oversees Search Engine Land’s SMX: Search Marketing Expo conference series, maintains a personal blog called Daggle and microblogs on Twitter as @dannysullivan.

See more articles by Danny Sullivan >

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