GooHoo Faces Hurdles, Yahoo And Microsoft In Talks Again?

Earlier today TechCrunch reported that Yahoo and Microsoft were in acquisition talks again. However, Silicon Alley Insider says that’s incorrect and it’s only about search. But that doesn’t make much sense either given the recent rejection of that very proposal by Yahoo, unless the terms now being discussed are substantially different than before.

CNBC says there are no talks happening.

Meanwhile, some members of Congress are doing some saber rattling, expressing concerns about consumer privacy and the potential pricing implications of the Google-Yahoo search deal:

“[The] announcement of an online advertising partnership between Google and Yahoo is yet another example of the rapid changes in this market and further underscores the need for close scrutiny of the impact on consumers,” U.S. Rep. Bobby Rush, D-Ill., said in announcing plans for a hearing this summer of the Commerce, Trade and Consumer Protection panel. He indicated the hearing would address “consolidation, competition and consumer privacy.”

There’s a concern among some members of Congress and among some ad agencies about Google’s growing footprint in online advertising broadly speaking. Accordingly, various constituencies are using the Google-Yahoo investigation as an opportunity to express that concern (as they did with the Google acquisition of DoubleClick).

However, it would be highly unlikely that the paid search arrangement between Google and Yahoo would be blocked on antitrust grounds.

Related Topics: Channel: Industry | Microsoft & Yahoo Search Deal


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide