Tomorrow’s Search Marketing Now webcast, “PPC Keyword Research and the B2B Buyer” features Gord Hotchkiss of Enquiro. He’ll draw on research from the BuyerSphere Project to show how you can improve your search strategy when you have a better understanding of buyer intent. The webcast will cover how to improve keyword research and ad messaging, and how to mitigate the risk factor that is part of the B2B buying process. Thanks to WordStream for sponsoring this webcast, which begins at 1 PM EDT, April 6.

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