• Duane Forrester

    Excellent article Tony! Couldn’t agree more with the idea of “learning more” than SEO. That’s a critical point many SEO’s overlook. Search optimization is but one tool designed to take your site in a certain direction. By expanding your own knowledge base (think Social marketing, email, usability, conversion optimization, etc.) your skill set grows from being able to apply very specific inputs of knowledge in select locations of a work plan, to suddenly being able to help scope the entire plan for websites designed to convert and be profitable.

    Truly the value of SEO is in it’s ability to not only drive cost effective traffic, but also in the access it provides into so many other areas of website management. That access allows the well rounded “seo” to truly bring big value to their company table.

  • http://www.rtinstruments.com seo_promotion

    Thanks John, great tips about SEO