Guge Vs. Google Chinese Court Hearing Begins

Dec 14, 2007 at 9:10am ET by Barry Schwartz

Chinese Company Takes Google to Court from the AP reports the case between Guge and Google has begun this week.

Beijing’s Guge Sci-Tech Co. took Google China to court for infringement over their name. Guge Sci-Tech Co. registered the name on April 19, 2006 with Beijing Municipal Industrial and Commercial Bureau. Google China didn’t register Guge until November 24, 2006. The court case has started this week. We will continue to track it and let you know what the court decides.

Earlier this week, Bloomberg’s “China Can’t Spell G-O-O-G-L-E as Search Engine Falters as Verb ” shares the problems with the name Google. Kai-fu Lee, Google’s president for Greater China, said, “G-O-O-G-L-E is not a normal Chinese spelling and people don’t pronounce it right.”

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

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