Sign up for weekly recaps of the ever-changing search marketing landscape.
Guge Vs. Google Chinese Court Hearing Begins
Beijing’s Guge Sci-Tech Co. took Google China to court for infringement over their name. Guge Sci-Tech Co. registered the name on April 19, 2006 with Beijing Municipal Industrial and Commercial Bureau. Google China didn’t register Guge until November 24, 2006. The court case has started this week. We will continue to track it and let you know what the court decides.
Earlier this week, Bloomberg’s “China Can’t Spell G-O-O-G-L-E as Search Engine Falters as Verb ” shares the problems with the name Google. Kai-fu Lee, Google’s president for Greater China, said, “G-O-O-G-L-E is not a normal Chinese spelling and people don’t pronounce it right.”