Guge Vs. Google Chinese Court Hearing Begins

Chinese Company Takes Google to Court from the AP reports the case between Guge and Google has begun this week.

Beijing’s Guge Sci-Tech Co. took Google China to court for infringement over their name. Guge Sci-Tech Co. registered the name on April 19, 2006 with Beijing Municipal Industrial and Commercial Bureau. Google China didn’t register Guge until November 24, 2006. The court case has started this week. We will continue to track it and let you know what the court decides.

Earlier this week, Bloomberg’s “China Can’t Spell G-O-O-G-L-E as Search Engine Falters as Verb ” shares the problems with the name Google. Kai-fu Lee, Google’s president for Greater China, said, “G-O-O-G-L-E is not a normal Chinese spelling and people don’t pronounce it right.”

Related Topics: Channel: Industry | Google: Legal

Sponsored


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide