Columns > Let's Get Social
Let's
Get Social explores the increasingly important
social search sites, such as Digg, StumbleUpon,
Wikipedia and others, and how to use them as alternatives to
search engines to drive traffic to your web sites. The Let's
Get Social column appears on Mondays at Search Engine Land.
To get this column via email or feed, visit our columns page.
May. 28, 2008 at 6:39pm by Brent Csutoras
Is Your Site Social Media Friendly?
You should consider many factors when getting involved in Social Media Marketing, such as the quality of your content, your domain name, and who is submitting your content. But there is almost always one thing I find myself looking at before any of the above conversations even begin: the...
See Related Stories In: Let's Get Social, Social Media Marketing
May. 13, 2008 at 4:49pm by Cameron Olthuis
10 Steps For Digg Success When You're The Villain
If you're using Digg as a linkbaiting tool, then you're perceived as a villain. Everyone from Digg itself, to the community, to other self-proclaimed social media experts thinks you're the bad guy. Even though good linkbait provides value to the community (because who doesn't like remarkable content?), if they...
See Related Stories In: Let's Get Social
May. 6, 2008 at 6:35pm by Muhammad Saleem
The Elevator Pitch Is Dead. Introducing The Twitpitch
The landscape of corporate public relations is changing fast. First the press release died and we told you how to write a press release for the social media audience. Now the elevator pitch is dead and here's how to adapt....
See Related Stories In: Let's Get Social
Apr. 29, 2008 at 11:14am by Chris Winfield
Twitter Wrote This Column For Me
By now you have probably seen a bunch of talk about Twitter. And after all of this talk you might be still thinking: OK, so what the heck is Twitter really and why should I care? How is it going to help my business at the end of the...
See Related Stories In: Let's Get Social
Apr. 23, 2008 at 10:38pm by Brent Csutoras
Tools For Engaging In Social Media
We all know Social Media Marketing can be pretty time consuming. There are numerous social media communities, each requiring you to sign up, make a profile, and participate, in order to have any success with them. So it is only natural that you would like to have some helpful...
See Related Stories In: Let's Get Social, Social Media Marketing
Apr. 15, 2008 at 2:49pm by Cameron Olthuis
Time to Refocus On Your Content
If you've been involved with social media at all lately, you've realized that getting your linkbait on Digg has become increasingly difficult, if not impossible, especially if you're trying from a commercial domain. This has left many social media marketers scrambling for ways to please their clients or find...
See Related Stories In: Let's Get Social, Social Media Marketing
Apr. 8, 2008 at 5:41pm by Muhammad Saleem
Why Mixx Hasn't Gotten The Following It Deserves - Yet
Mixx, a social media submission site, is a newcomer on the scene, so it understandably will take a while for it to catch up with older sites like Digg, Propeller, Reddit, and StumbleUpon. That said, this article looks at the current state of Mixx and the potential future of...
See Related Stories In: Let's Get Social, Search Engines: Social Search Engines, Social Media Marketing
Apr. 1, 2008 at 12:00pm by Chris Winfield
How to Make Your Content ‘Submit Worthy’
"Why won't anyone submit my content to Digg? My competitor is always on Reddit but my stuff gets ignored!" Sound familiar? Well here's how to put an end to your woes and ensure your content is submit worthy. In order to be successful on social media news and bookmarking...
See Related Stories In: Let's Get Social
Mar. 25, 2008 at 10:00am by Brent Csutoras
Social Media Optimization: Submit it, But Don't Forget It
When putting together a social media campaign, you should consider many different things before you actually submit your content. You need to think about creating good social media accounts, quality content, and which social media site to submit to. Finally you get to the point where you can submit...
See Related Stories In: Let's Get Social, Social Media Marketing
Mar. 4, 2008 at 1:00pm by Chris Winfield
Say It Right! The Art of Commenting On Social News Sites
One of the most overlooked but important keys to success on social news sites is commenting (expressing a personal opinion or belief). One of the biggest draws for many social news sites is that you can interact with fellow members and the submitters through comments. Many users go to...
See Related Stories In: Let's Get Social, Social Media Marketing
Feb. 26, 2008 at 12:23pm by Brent Csutoras
From SEO To Social Media: Content Is Still King
There was a time in social media, just as in search engine optimization (SEO), when everything was only about getting to the front page. Little attention was paid to what happened after you got there, and for a while it seemed as if you could do it in your...
See Related Stories In: Let's Get Social, Social Media Marketing
Feb. 19, 2008 at 1:07pm by Cameron Olthuis
Why Commercial Domains Don't Get On Digg Any More
Last year I wrote a post called 5 Reasons To Put Viral Content On Mini-Sites, providing reasons why you might opt to use a mini-site rather than keeping all the content on your main domain. One of the reasons was because content might not spread due to your domain....
See Related Stories In: Let's Get Social, Search Engines: Digg, Social Media Marketing
Feb. 12, 2008 at 8:00am by Muhammad Saleem
How To Shout On Social Media Sites Without Screaming
No feature that I can recall in recent memory has polarized the social news sphere more than the ability to mass-alert stories to other users for immediate votes. StumbleUpon has the "send to" feature, Propeller has "site-mail," and Digg has "shouts." As I've said before, the feature is a...
See Related Stories In: Let's Get Social, Social Media Marketing
Feb. 5, 2008 at 8:48am by Chris Winfield
Five Simple Linkbait Metrics (& How To Measure Them Cheaply)
Many people jump into social media marketing because they feel they "should be doing it." Many times companies don't take the time to identify their goals and why they want to engage in a campaign. Identifying and measuring social media metrics can be easy and inexpensive. Here are some...
See Related Stories In: Let's Get Social, Link Building: General, Link Building: Linkbait, SEM Tools: Web Analytics, Social Media Marketing
Jan. 29, 2008 at 8:32am by Brent Csutoras
How To Create Compelling Social Media Profiles
Social media is not really new anymore, but many people still struggle with the subtle things that might help or hurt success within the top social communities. Recently Muhammad Saleem published a great article on the various tips you can follow to help you succeed in most social media...
See Related Stories In: Let's Get Social, Social Media Marketing
Jan. 22, 2008 at 3:58pm by Cameron Olthuis
Catchy Linkbait Is Worthless Without Really Good Content
Getting your linkbait post, widget, or other content featured on the front page of Digg is one thing—a good thing, as this can drive a spike in traffic. Getting a whole bunch of links to that content, however, is entirely another matter. After all, the purpose of linkbait should...
See Related Stories In: Let's Get Social, Link Building: Linkbait
Jan. 15, 2008 at 3:55pm by Muhammad Saleem
7 Tips To Win The Social News Beauty Pageant
How can you increase your chances of appealing to an average Digger, Stumbler, or other social media user, and actually get them to vote for your content? Consider this quote from John Maynard Keynes, British born economist responsible for Keynesian economics, who explains how markets work by making an...
See Related Stories In: Let's Get Social, Search Engines: Digg, Social Media Marketing
Jan. 8, 2008 at 1:41pm by Chris Winfield
10 Simple Steps To Social Media Success In 2008
It's no secret that social media should be an integral part of your online marketing strategy. Creating viral content and promoting it is only a fraction of the equation. You must also strengthen your online footprint and become part of the network. Trying to figure out where to start...
See Related Stories In: Let's Get Social, Social Media Marketing
Nov. 27, 2007 at 12:18pm by Chris Winfield
You've Made Digg - Now What?
When you work with Digg, reddit, and the like, you want to get the POP: getting your content to a coveted spot on the homepage. Getting the pop can be difficult— social news users are wary of ulterior motives and will sometimes bury your wonderful content before it can...
See Related Stories In: Let's Get Social, Search Engines: Digg, Social Media Marketing
Nov. 20, 2007 at 2:44pm by Muhammad Saleem
The Social Media Manual: Read Before You Play
I get so many questions from people about Digg, Propeller, Reddit, Stumbleupon, and other social news sites every day that I decided to write this little "manual" as something to read before you jump in head first into any social site, and to keep by your side as you...
See Related Stories In: Let's Get Social, Social Media Marketing
Nov. 13, 2007 at 8:28am by Cameron Olthuis
Is Your Domain Name Triggering A Red Flag?
The audience that makes up the majority of Digg users tends to be very fickle. The slightest whiff of linkbait and they will bury your story into the depths of hell, where it will never see the light of day again. They hate SEO and it's no secret. This...
