Social Media Marketing
Jun. 6, 2008 at 8:54am by Ciarán Norris
Social Networks In The UK: Security Isn't A Problem & The Future's Mobile
Anyone reading newspapers or watching the TV news in the UK over the last couple of months could be forgiven for thinking that, along with computer games, social networks posed a bigger threat to personal security than anything this side of a full on recession. Headlines have concentrated on the...
See Related Stories In: Social Media Marketing
May. 28, 2008 at 6:39pm by Brent Csutoras
Is Your Site Social Media Friendly?
You should consider many factors when getting involved in Social Media Marketing, such as the quality of your content, your domain name, and who is submitting your content. But there is almost always one thing I find myself looking at before any of the above conversations even begin: the...
See Related Stories In: Let's Get Social, Social Media Marketing
May. 12, 2008 at 1:02pm by Danny Sullivan
Twitter Beats (Wow, By 3 Minutes) The USGS With China Earthquake News
Hey, I like Twitter, but this entire thing Robert Scoble started about how Twitter had news of the Chinese earthquake before the US Geological Survey seemed absurd. Did it really? As it turns out, probably so -- by about three minutes. Reading some of the accounts, you'd get the impression...
See Related Stories In: Search Engines: Other Search Engines, Social Media Marketing
Apr. 23, 2008 at 10:38pm by Brent Csutoras
Tools For Engaging In Social Media
We all know Social Media Marketing can be pretty time consuming. There are numerous social media communities, each requiring you to sign up, make a profile, and participate, in order to have any success with them. So it is only natural that you would like to have some helpful...
See Related Stories In: Let's Get Social, Social Media Marketing
Apr. 15, 2008 at 2:49pm by Cameron Olthuis
Time to Refocus On Your Content
If you've been involved with social media at all lately, you've realized that getting your linkbait on Digg has become increasingly difficult, if not impossible, especially if you're trying from a commercial domain. This has left many social media marketers scrambling for ways to please their clients or find...
See Related Stories In: Let's Get Social, Social Media Marketing
Apr. 8, 2008 at 5:41pm by Muhammad Saleem
Why Mixx Hasn't Gotten The Following It Deserves - Yet
Mixx, a social media submission site, is a newcomer on the scene, so it understandably will take a while for it to catch up with older sites like Digg, Propeller, Reddit, and StumbleUpon. That said, this article looks at the current state of Mixx and the potential future of...
See Related Stories In: Let's Get Social, Search Engines: Social Search Engines, Social Media Marketing
Mar. 25, 2008 at 10:00am by Brent Csutoras
Social Media Optimization: Submit it, But Don't Forget It
When putting together a social media campaign, you should consider many different things before you actually submit your content. You need to think about creating good social media accounts, quality content, and which social media site to submit to. Finally you get to the point where you can submit...
See Related Stories In: Let's Get Social, Social Media Marketing
Mar. 13, 2008 at 2:51pm by Marty Weintraub
Nine Essential Tactics For Reputation Management In Social Media
On Monday I had the distinct pleasure of speaking to a crowd of about 250 local search marketers at SEMpdx Searchfest in Portland. The audience reaction to my session, entitled "The Dark Side of Reputation Management," highlighting a stark reality out there in the corporate trenches. While nearly every hand...
See Related Stories In: Search Marketing: Public Relations, Social Media Marketing
Mar. 4, 2008 at 1:00pm by Chris Winfield
Say It Right! The Art of Commenting On Social News Sites
One of the most overlooked but important keys to success on social news sites is commenting (expressing a personal opinion or belief). One of the biggest draws for many social news sites is that you can interact with fellow members and the submitters through comments. Many users go to...
See Related Stories In: Let's Get Social, Social Media Marketing
Mar. 4, 2008 at 11:31am by Eric Ward
How Social Media Becomes Link Fertilizer
The title of this article doesn't mean I'm changing my position on social media as link driver. Yes, it's possible, but for the overwhelming majority of web sites, a widespread and costly social linking strategy is a waste of time and money. Go ahead, call me a heretic, but...
See Related Stories In: Google: SEO, Google: Web Search, Link Building, Link Building: Linkbait, Link Week, SEO: Spamming, Search Engines: StumbleUpon, Social Media Marketing
Feb. 26, 2008 at 12:23pm by Brent Csutoras
From SEO To Social Media: Content Is Still King
There was a time in social media, just as in search engine optimization (SEO), when everything was only about getting to the front page. Little attention was paid to what happened after you got there, and for a while it seemed as if you could do it in your...
See Related Stories In: Let's Get Social, Social Media Marketing
Feb. 25, 2008 at 9:45pm by Vanessa Fox
Andy Beal Launches Trackur For Monitoring Online Reputation
When monitoring what people are saying about you and your brand online, you have two main choices. You can use Google Alerts as well as search a variety of social media and social networking sites manually, or you can pay a reputation management firm to do expensive monitoring for you....
See Related Stories In: SEM Tools, Search Marketing: Public Relations, Social Media Marketing
Feb. 19, 2008 at 1:07pm by Cameron Olthuis
Why Commercial Domains Don't Get On Digg Any More
Last year I wrote a post called 5 Reasons To Put Viral Content On Mini-Sites, providing reasons why you might opt to use a mini-site rather than keeping all the content on your main domain. One of the reasons was because content might not spread due to your domain....
See Related Stories In: Let's Get Social, Search Engines: Digg, Social Media Marketing
Feb. 18, 2008 at 7:00am by Jonathan Hochman
Virtual Blight & The Ten Commandments For Online Marketers
Among the most powerful trends of the last three years has been the emergence of community/social media/social-networking sites with large user bases and incredible traffic. The traffic enjoyed by these successful virtual communities creates financial incentives for bad actors who want to hijack traffic for their own purposes. The open...
See Related Stories In: Search Marketing: General, Social Media Marketing
Feb. 14, 2008 at 8:00am by Aaron Wall
The Inconvienent Truth About Social Media Marketing
Social media is hot. Everyone wants to be on Digg's home page. Link baiting, especially using things like numbered lists, imperative rules, or controversial hooks is the SEM strategy du jour. There's just one -- major -- problem with spending so much time and effort on capturing the eyeballs...
See Related Stories In: 100% Organic, Social Media Marketing
Feb. 12, 2008 at 8:00am by Muhammad Saleem
How To Shout On Social Media Sites Without Screaming
No feature that I can recall in recent memory has polarized the social news sphere more than the ability to mass-alert stories to other users for immediate votes. StumbleUpon has the "send to" feature, Propeller has "site-mail," and Digg has "shouts." As I've said before, the feature is a...
See Related Stories In: Let's Get Social, Social Media Marketing
Feb. 5, 2008 at 8:48am by Chris Winfield
Five Simple Linkbait Metrics (& How To Measure Them Cheaply)
Many people jump into social media marketing because they feel they "should be doing it." Many times companies don't take the time to identify their goals and why they want to engage in a campaign. Identifying and measuring social media metrics can be easy and inexpensive. Here are some...
See Related Stories In: Let's Get Social, Link Building: General, Link Building: Linkbait, SEM Tools: Web Analytics, Social Media Marketing
Feb. 5, 2008 at 7:42am by Elliance
Search Illustrated: Building A Company With Social Media
So much discussion in the SEO community today centers around social media because of its potential to drive traffic, increase awareness, and build links. The challenge of this new medium, though, is to marry social media tactics with real business goals. Today's infographic explores some ways that a business...
See Related Stories In: Search Illustrated, Social Media Marketing
Jan. 29, 2008 at 12:25pm by Glen Allsopp
15 Fundamental Truths About Social Media Marketing
In September 2007, I was offered the role of 'Social Media Manager' at a company in Cape Town, South Africa, which I took without much hesitation. I knew my job would focus on the 'general' projects such as proposals, running campaigns, and devising social strategies for clients who had...
See Related Stories In: Back To Basics, Social Media Marketing
Jan. 29, 2008 at 8:32am by Brent Csutoras
How To Create Compelling Social Media Profiles
Social media is not really new anymore, but many people still struggle with the subtle things that might help or hurt success within the top social communities. Recently Muhammad Saleem published a great article on the various tips you can follow to help you succeed in most social media...
See Related Stories In: Let's Get Social, Social Media Marketing
Jan. 24, 2008 at 9:10am by Muhammad Saleem
Leveraging Social Media Sites To Increase Search Visibility
Traffic from socially driven news sites has been called many things. There are people that love it and call it a godsend (SEO 2.0), and there are others that hate it and think that it's useless. Regardless of what you think, there is no doubting the fact that online marketing...
