Hakia Debuts “Digital Newspaper” Start Page

If you’re a general search engine that competes with Google (Yahoo & Microsoft), as you know, it’s very hard to make headway in that game. But if you recharacterize or reposition yourself as other than a “search engine” you might gain some adoption. To some degree that’s what Kosmix did by building out multi-media rich Wikipedia-like “topic pages” (a better version of the US version of Yahoo Glue Pages). Hakia faces this same conundrum. The company has been trying for some time to tell people that its “semantic search” delivers better results than Google. However people largely haven’t been listening.

Now the company is introducing a customizable start page (much like iGoogle, Netvibes or MyYahoo) called MyHakia. The company is calling it a “digital newspaper,” which is a good marketing hook.

The hope is that use of this page will expose people to Hakia’s search results.

Related Topics: Channel: Consumer | Search Engines: Hakia


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide