If you’re a general search engine that competes with Google (Yahoo & Microsoft), as you know, it’s very hard to make headway in that game. But if you recharacterize or reposition yourself as other than a “search engine” you might gain some adoption. To some degree that’s what Kosmix did by building out multi-media rich Wikipedia-like “topic pages” (a better version of the US version of Yahoo Glue Pages). Hakia faces this same conundrum. The company has been trying for some time to tell people that its “semantic search” delivers better results than Google. However people largely haven’t been listening.
The hope is that use of this page will expose people to Hakia’s search results.