Hakia Goes For “Quality” Over “Popularity”

If Hakia were using an automotive analogy, the site might be saying to Google, “We’re BMW, you’re Chevrolet.” The Hakia blog explains how the engine is taking a “quality” approach, trying to assess the credibility of sites in ranking them, together with the help of professional librarians. Hakia specifically discusses this in the context of health-related search and contrasts its approach with that of “popularity,” a general reference to Google’s original PageRank algorithm.

The company says that it will roll out “Quality Search” in a range of verticals — “law, finance, science, and in many other content-rich verticals” — based upon expert sources and librarian-aided indexing.

Stepping back, the irony here is that it’s a bit of a return to the “directory” approach of old. At the highest level, humans originally compiled lists of websites (e.g., the original Yahoo directory). That was eventually replaced by machine algorithms when the internet got to be too large to categorize everything with an editorial staff. Enter Google.

But when the internet became so large that information overload became somewhat overwhelming and routine, the trend of human-powered search or “social search” emerged to rectify some of the seeming randomness and inefficiency of these giant indexes. Social search, generally speaking, thus sought to inject a community filter into search results (e.g., Eurekster).

Hakia’s blog post and approach suggests a return to the “top-down” editorial efforts of the earlier days, albeit with the knowledge base and capabilities of today’s internet. (This simplification probably doesn’t fully capture what they’re doing.)

One can also see the blended/universal search trend as an effort to get to “answers” beyond the information overwhelm that intrudes into the prior “10 blue links” approach that defined general web search for years.

Related Topics: Channel: Consumer | Search Engines: Hakia | Search Engines: Health & Medical Search Engines | Search Engines: Other Search Engines

Sponsored


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide