Halloween Webcast: Vanishing Customers? Usability Analysis Can Help
Trick or Treat! On Thursday, October 31, at 1 PM EDT, Digital Marketing Depot will host a webcast featuring Elisabeth Osmeloski, Search Engine Land’s Director of Audience Development; Ginny Marvin of Marketing Land, and John Dawes of TeaLeaf Technology, Inc.
The topic? How to figure out why customers are leaving your website – and how to get them back. Creating a positive customer experience isn’t just a nice-to-have, it’s a revenue-generator. If your customers struggle on your website, they’ll take their business elsewhere.
The webcast will focus on usability issues and analysis – how to identify where customers struggle on your website, how much that is impacting your business, and how to resolve the issues and re-engage your customers.
Registration for this webcast is open at Digital Marketing Depot.
Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.
(Some images used under license from Shutterstock.com.)
Analytics news and expert advice every Thursday.