Happy First Birthday, Google Bomb Fix!

Short but sweet — one year ago today, a momentous event that must be recalled. Google bombing was defused. George W. Bush was no longer a miserable failure, and other mass link bombing attempts stopped working. For the most part, the Google bombing fix that Google put into place seems to have continued working. For […]

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Short but sweet — one year ago today, a momentous event that must be
recalled. Google bombing was defused. George W. Bush was no longer a miserable
failure, and other mass link bombing attempts stopped working. For the most part,
the Google bombing fix that Google put into place seems to have continued
working. For those who don’t recall the story, the links below provide
background:

How about an update? Bush still doesn’t rank tops for miserable failure at
Google, but he does well elsewhere:

Keep in mind, Bush will have an end to his mockery when he leaves office, and
his successor will inherit the link bomb. Why? As my
article explains,
the White House tried to combat the bomb by killing off Bush’s standalone
biography page and redirected requests for it to the general page for US
presidents (not surprisingly, they never responded to several requests I made
for comment on the changes). Long after Bush leaves office, future US presidents
will rank tops for miserable failure because of this, unless they give some
serious thought to how redirections are currently handled.


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


About the author

Danny Sullivan
Contributor
Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land and MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.

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