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Harvard Business Review report: Turn data into action
It's easy to collect data, it's difficult to turn it into insight.
Harvard Business Review looked at how leading companies turn data into insights that drive marketing performance. They found that leading practitioners focus on seeing, sorting, sharing, and sparking insights to get real value from data.
In this collection of Harvard Business Review articles, brought to you by Google Surveys 360, you’ll learn:
- What visibility across channels and touchpoints looks like in a mobile-first world.
- Why integrating and sorting data in near-real time matters.
- Who needs to share, understand, and learn from data-driven insights.
- How both planning and experimentation lead to “aha” moments.
Visit Digital Marketing Depot to get your copy.