• http://punditcommentator.blogspot.com Pundit Commentator

    Yummy read.

    I say that as a 6 week old newbie blogger who started knowing nothing but has already totally redesigned her google blog with a customized premium template prominently featuring the add this toolkit on the upper right sidebar: facebook, twitter, stumbleupon, digg, delicious, favorite, plus more – in that order for obvious reasons.

    I’m also waiting on a friend to fix the customized template and then I will bring back the Facebook like button I previously featured on my boring standard google blog.

    Twitter does not bring in anywhere near as much traffic as Facebook shares.

    I look forward to your next article.

  • http://www.ChristopherRiceFineArt.com Christopher Rice

    Nice post, Danny!

    I have mixed feelings about Google’s +1 button — on one hand, it makes sense for the index to have some sort of voting system that reflects across universally as opposed to the personalization features, but on the other hand, people love facebook and love the like feature because it enables them to share content with their community of friends.

    Google friend connect was interesting at first, but it’s far from community … it’s more like Blogger’s version of twitter or something.

    On top of that, it just sounds forced to say “I plus one’d it” … Facebook has a knack for keeping it simple.

  • Eric Appell

    Great article, Danny.

    In fact, this is the only sentence I would make an argument against:
    “In my view, the days of sites just slapping buttons all over the place are coming to an end.”

    Sites will always test different ways of generating traffic, and I continue to see a variety of Social buttons popping up on sites.

    Most of the way through the article, I was thinking these Social features are not a zero sum game, just as Facebook’s CTO stated. There are many services that provide many options (eg. addthis, addtoany, sharethis) to Share, Like, or Send content from a page, as well as Commenting providers like Disqus, IntenseDebate, and JS-Kit which support multiple Login Key options, which compete directly with Facebook’s buttons. Many popular sites often use these third party services that provide control and options for webmasters.

    Yes, Facebook is integrated on many Top Sites, however, as we know, the WWW is a long tail game (a game owned by Google, up to this point). As you pointed out, Facebook is only integrated on a small fraction of overall sites at this point in time, although they’re trending upwards quickly. But the field is still wide open, and the Internet is a large place in which change can happen overnight.

    There is one part of a website that could be a zero sum game: Advertising. And right now, the long tail advertising game belongs to Google. But I can see Facebook making a move into that territory. As long as Google, Microsoft, Apple, Yahoo, Twitter and other companies can encourage the long tail of websites to integrate a variety of Social components (not just Facebook’s) into their sites, and that appears to be happening frequently, then I see healthy competition on the horizon.

  • http://kupr.co.uk Simon Cooper

    I know google buzz is no Twitter, but it could be interesting for google to give the option of pushing +1 activity through the users buzz stream.

  • http://www.canuckseo.com Jim Rudnick

    “so many doors…so many keys” is yes, the size of it, Danny…

    nice piece. gave me something to think about and the +1 rollout that’s coming, eh!



  • http://www.janrain.com Katie Keenan

    While Facebook is definitely holding its ground, we believe that users still prefer having a choice when prompted to login to a site with their social ID. Janrain, the user management platform for the social web, just released our quarterly report on social login and social sharing preferences (http://www.janrain.com/blogs/social-login-and-social-sharing-trends-across-web). This was the first time Facebook came up on top with 35% of people who use Facebook to login to sites. Google came in close behind with 31%, Yahoo with 13% and Twitter with 7%. Social Sharing had a similar spread. While Facebook was the preferred network for sharing content (58%) from sites, 42% used other accounts such as Twitter, LinkedIn, Yahoo and Myspace.

    From what we can tell, people still like to have an option in the type of social ID that they use across sites. Some aren’t ready to hand over profile information that is often requested of when logging in with your Facebook account on outside websites. Others just prefer to use one social ID over the other depending on what type of site it is.

    Either way, it will be interesting to watch as things progress!

    Full Disclosure: I work for Janrain.

  • http://www.406strategies.com John Audette

    Danny you have hit it out of the park as always. I posted abput Facebooks news Send Button when it was first introduced last week – http://www.406strategies.com/2011/04/30/brand-new-facebook-send-button/ . It appeared to be a pretty powerful tool. Things on the Web have kind of come full circle for us old veterans in an odd way. In the early early days it was all AOL which acted as a kind of wheel that people stayed inside of. Now, with Facebook, they are like a hub with millions of spokes radiating out.

  • douglask

    Not but a week or 3 back I was doing some research on the web. I was on a web site that provided for comments as I am making here. Now, I had never been to this website before when mush to my shock there was the option to comment and I was already logged in! There was my Facebook account with my name and all on their web site. I clicked on nothing. I did nothing and automatically this web site accessed my Facebook account.

    I found this a breach of privacy to the highest degree. I increased my security on Facebook. I never go on Facebook now without logging out when I’m done. I increased the level of my computers blocking cookies.

    Using this Facebook universal log is a “convenience” designed to provide your personal information to any web site that joins this network. Danny, this is not a “convenience” I am even remotely interested in. I also believe folks such as yourself should make it clear. This “convenience” comes with a cost, your privacy.

  • douglask

    One more thought. With this wonderful new Facebook feature Facebook will likely be able to track the data for everywhere you use this convenience, when you visit those sites and what you view. Buy something? Facebook will know it. When it comes to collecting data on us Facebook seems on the verge of making Google look like pikers.


  • http://SocialMediaMagic.com/blog J. Souza

    I have had experiences similar to yours @DouglasK – It’s a bit unsettling to visit a site for the first time and have yourself already be “logged in” via facebook. This internet age we are in comes with a price if one participates in it – and one of those things is a bit of loss of privacy..
    The like button is becoming a popular thing to see on about 95% of the websites I visit these days. Great article! I look forward to networking with some of you soon!

  • danegolden

    Have other people been using the \bribe\ analogy? It’s quite apt.

  • http://blog.pinkcakebox.com P.C.B.

    Great article Danny!

    As you stated, the most important component to facebook’s success with this rollout is their user base. The key to winning this game is having a strong user base that attracts websites.

    We saw this first hand when we tested the LIKE button on our blog and saw how quickly it became the most used social button. And when Facebook quickly become one of our top referrers it sealed the deal.

    Win the user numbers game and you’ll get the master key.

  • National Reader

    I finally created a facebook site with no friends, nothing, just so I could post in many news forums without coughing up all my information to these news forums. Otherwise they want to link to your account, location, status, friends, etc

    PS: I am finally tired of facebook. Too much of a pain and I dont want to share my every move and thought with others. I got rid of all my friends, except some family and only use it to share photos. I do not use the status anymore. Facebook one day will go the way of all other social media…down the trash, when something new comes along