• http://www.arpogo.com/ Mark Warner

    Not too surprising. Sweet profit margins in those areas and lots of people finding those businesses through search – true that there are lots of referrals and recommendations involved in the decision process for those consumers, but also lots of research and that is usually where the search side comes into play.

  • Laura Nadler

    I found it interesting in the comments between questions 2 & 3 that statements were made as fact about effectiveness or lack of effectiveness, when the only indicator was the provider’s opinion. I’ve been in the healthcare space for over 20 years, and have been in the SEM space for just a year, focusing on healthcare. My observation has been that doctors often cling to, and claim effective, the methods they have used from the start (print media, direct mail), but when asked how they track their ROI, they have no solid data to show that these spends brought them any real revenue.
    When talking to them about internet marketing services we need to focus on attribution, and the ability to link their spend to real results – patients in the chair.

  • Pat D

    Couldn’t agree more and thought the exact same thing. ‘We think/hope word of mouth is most productive.’ But it’s very likely not hard data.

  • Pat D

    Couldn’t agree more and thought the exact same thing. ‘We think/hope word of mouth is most productive.’ But it’s very likely not hard data.