• http://www.seo-theory.com/wordpress/ Michael Martinez

    Isn’t using AOL on a “Googlefree” day comparable to drinking a Coke or Pepsi on a “sugarfree” day?

  • http://searchengineland.com Danny Sullivan

    If you read the prep note for today, AOL: Tomorrow’s Google Free Friday Alternative, it explains how even web search with AOL isn’t exactly the same as with Google, though very similar. But beyond web (and image) search, AOL is a very different creature.

  • http://www.seo-theory.com/wordpress/ Michael Martinez

    I’m very familiar with AOL’s search service, thank you. It’s still not “Google-free”, in my opinion, but then I’m just an observer. I have to use more than one search engine anyway. It’s an interesting experiment in SEO community initiatives.

  • Pete

    Its a nice overview, but you forgot to mention May 2007 when AOL stripped out the fullview content (launched in October) and redesigned the site to look just like google. Er google with more ads and lots of top-level promotion for AOL properties.

  • http://searchengineland.com Danny Sullivan

    Yes, Pete — I noted how Fullview had been sadly abandoned here: AOL: Tomorrow’s Google Free Friday Alternative. I guess since they never made an official mention of this, I didn’t have an exact date to hang it on. Appreciate the heads-up.

  • http://twitter.com/Metromenguide Metromen.Net

    Wow who uses AOL?