Hitwise, comScore Show New Highs For Bing

Hitwise reported new search market-share numbers yesterday and this morning financial analysts are offering an early peak at comScore’s February search share numbers. I’ll start with comScore for February (see update below):

  • Google: 65.4 percent
  • Yahoo: 16.1 percent
  • Bing: 13.6 percent
  • Ask: 3.3 percent
  • AOL: 1.7 percent

Here are the official January comScore data:

Bing saw its largest share to date, according to the second-hand comScore data. Hitwise numbers on Bing basically agree, showing the Microsoft search engine with 13.5 percent of query volume. Hitwise also showed Google losing roughly two percentage points of share month over month:

Bing-powered search was 28.5 percent of all queries for February according to Hitwise. Longer queries were down according to the company. I haven’t been looking at this since the introduction of Google Instant but I wonder if that’s the explanation.

Postscript: This afternoon comScore released its official numbers, which are consistent with those reported above.

Related Topics: Channel: Strategy | Microsoft: Bing | Stats: comScore | Stats: General | Stats: Hitwise | Stats: Popularity


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide