Hitwise: Facebook (Sort Of) More Visited Than Google On Christmas

Hitwise tweeted this morning that Facebook reached the number one most visited site in the US for the first time ever over the Christmas holiday, pushing past Google. But digging a little deeper, that might not be so. It all depends on what you consider “Google” to be.

From the tweet:

Facebook was the most visited site in the US on Christmas Eve and Christmas Day. 1st time the site has been the #1 visited US site ever.

We followed up to get some actual numbers and go beyond this 140 character tidbit. Hitwise kindly responded, telling us:

  • On Christmas Eve, December 24th, Facebook had 7.56% market share, whereas Google had 7.54%.
  • On Chrismas Day, December 25th, Facebook grew to 7.81% and Google dropped a bit to 7.51%.
  • The day after Christmas, December 26, Google regained its crown as most visited site in the US with 7.33% share, while Facebook had 7.12%.

In general, social networking site traffic grew over Christmas:

  • On the 23rd, social networking sites had a 14.67% share
  • On the 24th, they had 15.87% share
  • On the 25th, they had 16.41% share
  • On the 26th, share dropped back down to 14.45%

Here is a chart from Hitwise showing the change in market share for Facebook, Google and social networking sites in general:

Facebook vs Google on Christmas

Note on the chart that Google is defined as “google.com.” We asked Hitwise if Google.com included things like visits to Gmail (gmail.com) or Google Reader (reader.google.com). No — these and anything else that’s run by Google (say Google News, news.google.com) are not included in the “google.com” figure.

That means pretty much Hitwise is comparing Facebook’s overall traffic to only one aspect of Google, Google web search. Potentially, some visits to Google’s personalized home page might also be in there. But also potentially, a chunk of Google traffic isn’t being counted correctly. Add in the part of Google that weren’t counted, and Google might still have been ahead.

Related Topics: Channel: Social | Facebook | Google: General | Stats: Hitwise | Stats: Popularity


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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