Hitwise performed an interesting demographic analysis last week, comparing the breakdown of Google and Yahoo search users. What it found was that Google users skew older than Yahoo search users, bucking some of the conventional wisdom in the market about the relative composition of their audiences. Google users are also more likely to be affluent and have spent more online.

Source: Hitwise

Related Topics: Google: General | Stats: General | Stats: Hitwise | Yahoo: General

About The Author: Greg Sterling is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling. See more articles by Greg Sterling