Hitwise: Yahoo Properties Get More Traffic From Google Than Yahoo Search

Jul 3, 2008 at 11:34am ET by Greg Sterling

In a way, it should come as no surprise that most of Yahoo’s own properties get more traffic from Google than from Yahoo Search, according to Hitwise. I would guess that’s also true for Microsoft (though I’ll wait for the blog post to confirm that).

Here are the top 20 Yahoo properties according to Hitwise:

Here’s how the Google vs. Yahoo Search traffic plays out on the top Yahoo properties per the Hitwise data:

Most of these are likely navigational searches direct to the properties in question. Interestingly, Hitwise explains the two exceptions as follows: The exceptions are Yahoo! Image Search and Maps, likely because of Google’s shortcuts to its own properties in these verticals, and the Yahoo! account pages.

Greg Sterling is a Contributing Editor at Search Engine Land, and writes a personal blog Screenwerk, examining the broader world of media and advertising. He also posts at a Local Mobile Search, which is focused on the mobile Internet.

See more articles by Greg Sterling >

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