Hitwise: Yahoo Properties Get More Traffic From Google Than Yahoo Search

In a way, it should come as no surprise that most of Yahoo’s own properties get more traffic from Google than from Yahoo Search, according to Hitwise. I would guess that’s also true for Microsoft (though I’ll wait for the blog post to confirm that).

Here are the top 20 Yahoo properties according to Hitwise:

Here’s how the Google vs. Yahoo Search traffic plays out on the top Yahoo properties per the Hitwise data:

Most of these are likely navigational searches direct to the properties in question. Interestingly, Hitwise explains the two exceptions as follows:

The exceptions are Yahoo! Image Search and Maps, likely because of Google’s shortcuts to its own properties in these verticals, and the Yahoo! account pages.